Amazon DSP - DP Audience

What this is

Amazon DSP - DP Audience is a Zeotap destination that pushes an audience (segment) from Zeotap CDP into Amazon DSP as an Advertiser (first-party) audience. Amazon DSP is a programmatic advertising platform for buying display and video ads across Amazon-owned properties and third-party sites and apps. Use this destination when you want your CDP-built audience to appear alongside your other advertiser-owned audiences inside Amazon DSP’s Campaign Manager under the Advertiser Audiences source — separate from Amazon’s native third-party segments. This page walks through creating the destination, linking an audience to it, and confirming delivery inside Amazon DSP.

Prerequisites

Before you create the destination, gather the following:

Your Advertiser ID — the Amazon DSP Ad Account ID for the account that will receive the audience.
Your Amazon DSP Account Region — North America or Europe.
The Data Source Country value (the country where the customer data was collected) that will be applied at the audience level.
Sign-in credentials for the Amazon DSP account with permission to authorize Zeotap during the connection flow.

This destination supports the following identifiers:

Supported identifiers:
- Zeotap Cookies for Amazon
- MAIDs (Mobile Advertising IDs)

Create the destination

Perform the following steps in the Zeotap CDP app to create an Amazon DSP - DP Audience destination.

Log into the Zeotap CDP app and open the DESTINATIONS application.

Click + Create Destination.

Destinations application with the + Create Destination button

Under All Destinations, search for Amazon DSP - DP Audience.

Searching for a destination under All Destinations

Click Amazon DSP - DP Audience. A configuration screen opens with the destination description on the left and the connection fields on the right.a. Enter a name for the destination.b. Enter the Advertiser ID for the Amazon DSP account that will receive the audience.c. Select the Account Region from the drop-down — North America or Europe.d. Click Connect to Amazon DSP - DP Destination and complete the Amazon sign-in flow in the window that opens. After a successful login, click Next to proceed to the mapping section.

Amazon DSP - DP Audience configuration screen with name, Advertiser ID, Account Region, and connect button

On the Actions and Mapping screen, configure the action and identifier mapping.a. Under Choose your Action, select the desired action for this integration.b. Under Map the Fields, map each Zeotap catalogue identifier (Zeotap Cookies for Amazon, MAIDs) to the corresponding Amazon DSP field.c. In the Additional Settings section, select the appropriate Data Source Country.d. Click Create Destination. The destination is added to the list in the Audiences application and is ready to be linked to a segment.

Link an audience to the destination

After the destination exists, link a Zeotap audience to it from the Audiences application. Refer to Link an audience to a destination for the linking workflow.

When you link the audience, set the Data Source Country value under Audience Settings on the Activation screen. This value applies to every customer who qualifies for the audience.

Data Source Country setting under Audience Settings on the Activation screen

Audience data can take up to two to three days to populate at the Amazon DSP seat after the audience is linked and activated.

Verify audiences in Amazon DSP

Confirm that Zeotap-delivered audiences reached your Amazon DSP account.

Log into the Amazon DSP console.

Open Campaign Manager from the administration toolbar.

In the left navigation, click Audiences.

Audiences option in the Amazon DSP Campaign Manager left navigation

In the Source filter on the left, check the box for Advertiser Audiences. This hides Amazon’s native segments and shows only the first-party data you ingested — including the audience you activated from Zeotap CDP.

Source filter with the Advertiser Audiences box checked in Amazon DSP

The audience appears under Advertiser Audiences with the name you gave it when creating the segment in Zeotap CDP. If it does not appear within three days of activation, use the troubleshooting table below.

Why an activated audience does not appear

Use the table below to interpret what you see (or do not see) in Amazon DSP and where to check next.

Signal	What it means	Where to look
Audience is not visible in Amazon DSP within three days of activation	Delivery is still in progress or the destination is not correctly linked to the audience	Zeotap CDP → Audiences — confirm the audience is linked to the Amazon DSP - DP Audience destination and has been activated
Amazon DSP Audiences view shows only Amazon’s native segments	The Source filter is not restricted to Advertiser Audiences	Amazon DSP → Campaign Manager → Audiences → Source filter → check Advertiser Audiences
Audience uploads rejected for EEA and UK users	Amazon requires consent information (`amazonAdStorage`, `amazonUserData`) for European Economic Area and United Kingdom users. Uploads without this are rejected per Amazon’s consent signal requirements	Apply consent filters in Zeotap’s Consent Orchestration Tool or while creating the audience — see the Amazon DSP page for the consent workflow
Amazon sign-in did not complete during connection setup	The OAuth authorization to Amazon Ads did not finish; the destination has no valid token	Zeotap CDP → Destinations → open the destination → click Connect to Amazon DSP - DP Destination again
Wrong or missing country on the activated records	The Data Source Country at the Audience Settings level is missing or set incorrectly	Zeotap CDP → Audiences → linked destination → Activation screen → Audience Settings → Data Source Country

FAQ

How is 'Amazon DSP - DP Audience' different from the 'Amazon DSP' destination?

Both destinations push audiences to Amazon DSP, but they collect different configuration. The Amazon DSP - DP Audience destination requires an Advertiser ID and an Account Region (North America or Europe), and uses the Connect to Amazon DSP - DP Destination OAuth flow to authorize Zeotap. The base Amazon DSP destination requires an Advertiser ID and a Currency. Check with your Amazon Ads representative on which is enabled for your seat.

How long does an activated audience take to appear in Amazon DSP?

Audience data can take up to two to three days to populate at the Amazon DSP seat after you link and activate the audience.

Why do I only see Amazon's native segments in the Audiences view?

The Amazon DSP Campaign Manager Audiences view shows all sources by default. To see the first-party audiences you delivered from Zeotap CDP, set the Source filter to Advertiser Audiences. This hides Amazon’s native segments.

Which identifiers does this destination accept?

Zeotap Cookies for Amazon and MAIDs (Mobile Advertising IDs).

​What this is

​Prerequisites

​Create the destination

​Link an audience to the destination

​Verify audiences in Amazon DSP

​Why an activated audience does not appear

​FAQ

​Next steps

What this is

Prerequisites

Create the destination

Link an audience to the destination

Verify audiences in Amazon DSP

Why an activated audience does not appear

FAQ

Next steps