# Zeotap docs ## Docs - [Assistant](https://docs.zeotap.com/Assistant.md) - [Delete user profiles](https://docs.zeotap.com/api-reference/profile/delete-user-profiles.md): Deletes one or more user profiles based on Primary IDs or UCIDs. Supports bulk deletion up to 400 profiles. Requires API Key or Okta JWT authentication. - [Search user profiles](https://docs.zeotap.com/api-reference/profile/search-user-profiles.md): Searches for user profiles matching the given identifiers. Requires either an API key or an Okta JWT bearer token. - [Write user profile data](https://docs.zeotap.com/api-reference/profile/write-user-profile-data.md): Upserts user profile data into the CDP. Requires either an API key or an Okta JWT bearer token. - [Acceptable Use Policy](https://docs.zeotap.com/articles/acceptable-use-policy-publication/acceptable-use-policy.md) - [My Users](https://docs.zeotap.com/articles/admin-customer/add-an-user.md): After creating an organisation, you are required to onboard a user to the organisation. Perform the following steps to create an organisation. - [Admin](https://docs.zeotap.com/articles/admin-customer/admin.md): The Admin module allows you to create an Organisation and then add Users with specific roles and access. You can create one or more organisation and accordingly enable features for each of the organisations. For each product, there is a particular role to be assigned to a user. To get started with c… - [Audit Logs](https://docs.zeotap.com/articles/admin-customer/audit-logs.md): Audit Logs are records that provide details about user activities within your organization. They capture actions performed by users in the Zeotap CDP app and display these actions in a table. This enhances transparency, accountability, and user trust by providing a detailed record of user actions. - [My Organisation](https://docs.zeotap.com/articles/admin-customer/creating-an-organisation.md) - [Events Tracked in Zeotap CDP](https://docs.zeotap.com/articles/admin-customer/events-tracked-in-zeotap-cdp.md) - [My Roles](https://docs.zeotap.com/articles/admin-customer/my-roles.md) - [Process to follow for Org/User creation or access](https://docs.zeotap.com/articles/admin-customer/process-to-follow-for-org-user-creation-or-access-1.md): This topic summarises the organisation/user creation process by teams. - [Request Access](https://docs.zeotap.com/articles/admin-customer/request-access.md) - [Roles and their descriptions](https://docs.zeotap.com/articles/admin-customer/role-descriptions.md): The table below provides information about the various roles available in the system with their descriptions. - [User Roles and Access](https://docs.zeotap.com/articles/admin-customer/user-roles-and-access.md): This section explains the user roles and access granted for the various products. - [Your First Login to the Zeotap CDP Platform](https://docs.zeotap.com/articles/admin-customer/your-first-login-to-the-zeotap-cdp-platform.md) - [Comcast EntOS](https://docs.zeotap.com/articles/comcast-entos-publication/comcast-ent-os.md) - [Overview](https://docs.zeotap.com/articles/dashboard-customer/overview.md): Dashboard provides information about the key account metrics in the form of charts. The metrics include inbound events, number of unique users, number of segments in successful state and so on. - [Panels of the Dashboard](https://docs.zeotap.com/articles/dashboard-customer/panels-of-the-dashboard.md): The Dashboard is broadly classified into the different panels as explained below. - [Activate Audience on Destinations](https://docs.zeotap.com/articles/get-started-guide/activate-audience-on-destinations.md): Activation is the process of linking the cohort of customers to various advertising platforms, such as Facebook, Adform, Twitter and more. This allows you to implement focused marketing strategies that align with the criteria established for the target cohort. - [Best Practices for Using Zeotap CDP](https://docs.zeotap.com/articles/get-started-guide/best-practices-for-using-zeotap-cdp.md) - [Create Calculated Attributes](https://docs.zeotap.com/articles/get-started-guide/create-calculated-attributes.md): This step allows you to derive user-level insights by aggregating your users' isolated actions. You can then use this data to create more powerful customer cohorts. - [Create a Source](https://docs.zeotap.com/articles/get-started-guide/create-source.md): To get started with Zeotap CDP, begin by creating a new source to bring Data to Zeotap CDP. You must also select a source category that align with your specific needs and create the source accordingly. - [Create Audience](https://docs.zeotap.com/articles/get-started-guide/create-your-audience.md): The following are the steps involved in creation of Audiences in Zeotap CDP. - [Data or Catalogue Definition](https://docs.zeotap.com/articles/get-started-guide/data-or-catalogue-definition.md): In this stage, you need to define the incoming fields and map it to the respective Zeotap Catalogue field, specify the sensitivity of the data, define consent and more. - [Discovery](https://docs.zeotap.com/articles/get-started-guide/discovery.md): In the Discovery phase, you can start by defining your use cases and understanding your customers' requirements. - [Get Started with Zeotap CDP](https://docs.zeotap.com/articles/get-started-guide/getting-started.md): Welcome to Zeotap CDP, your gateway to a user-friendly Customer Data Platform that streamlines data integration, enriches customer profiles, enables precise segmentation and facilitates personalised marketing across multiple platforms. - [How Zeotap CDP Works](https://docs.zeotap.com/articles/get-started-guide/how-zeotap-cdp-works.md) - [ID Strategy Setup](https://docs.zeotap.com/articles/get-started-guide/id-strategy-setup.md): Ensure that you prepare the source-specific data dictionary (listing attributes from each source) and a data model (illustrating the relationships between each source and their respective identifiers) before proceeding with the configuration of the ID strategy. - [Implement the Source](https://docs.zeotap.com/articles/get-started-guide/implement-source.md): Once the source is created, proceed with its implementation. Refer to the step-by-step instructions provided in the Implementation guide tailored to the chosen Source Type. You can download this document from the IMPLEMENTATION DETAILS tab of the source that you created. - [Introduction](https://docs.zeotap.com/articles/get-started-guide/introduction.md) - [Map the Catalogue](https://docs.zeotap.com/articles/get-started-guide/map-catalogue.md): This is the stage in which you can standardise the incoming data to a single organisational-level catalogue by mapping and applying the required [data transformations](/articles/unify-customer/enrichers). - [Before your Begin](https://docs.zeotap.com/articles/get-started-guide/prerequisites.md) - [Preview Data](https://docs.zeotap.com/articles/get-started-guide/preview-data.md): After successfully implementing the source, you can examine the data that has been received into the system under the PREVIEW DATA tab. Note that once the data starts flowing into the system, the status of the source changes to *Integrated*. - [Setting Up Consent Orchestration](https://docs.zeotap.com/articles/get-started-guide/setting-up-consent-orchestration.md): All the consent and marketing preference attribute should be mapped to relevant consent and marketing preference attributes in the Zeotap catalogue to ensure visibility in Consent Orchestration rules. For more information on Consent Orchestration, refer[here](/articles/protect-customer/consent-orche… - [Setting Up Journeys](https://docs.zeotap.com/articles/get-started-guide/setting-up-journeys.md) - [Setting Up Organisation and User](https://docs.zeotap.com/articles/get-started-guide/setting-up-organisation-and-user.md) - [Setting Up Predictive Audience](https://docs.zeotap.com/articles/get-started-guide/setting-up-predictive-audience.md) - [Setting Up Profile API](https://docs.zeotap.com/articles/get-started-guide/setting-up-profile-api.md) - [Setting Up Sources](https://docs.zeotap.com/articles/get-started-guide/setting-up-sources.md) - [Validating Data before Onboarding](https://docs.zeotap.com/articles/get-started-guide/validating-data-before-onboarding.md) - [What's Next](https://docs.zeotap.com/articles/get-started-guide/what-next.md): You are just getting started with Zeotap CDP, but there’s so much more to explore! - [Advanced Integration Guide_V2](https://docs.zeotap.com/articles/id-publication/advanced-integration-guide_v2.md) - [Basic Integration Guide_V2](https://docs.zeotap.com/articles/id-publication/basic-integration-guide_v2.md) - [Google Tag Manager Implementation Guide](https://docs.zeotap.com/articles/id-publication/google-tag-manager-implementation-guide.md) - [SSP Implementation Guide](https://docs.zeotap.com/articles/id-publication/new-topic-ssp-implementation-guide.md) - [Create a Web Pixel/Web iFrame/App Pixel Source](https://docs.zeotap.com/articles/integrate-customer/2676392376.md) - [Activate Your Real Time Audiences](https://docs.zeotap.com/articles/integrate-customer/activate-your-real-time-audiences.md) - [Active Agent - Virtual Minds](https://docs.zeotap.com/articles/integrate-customer/active-agent-virtual-minds.md) - [Acxiom](https://docs.zeotap.com/articles/integrate-customer/acxiom.md) - [Adform](https://docs.zeotap.com/articles/integrate-customer/adform.md) - [Adform DMP](https://docs.zeotap.com/articles/integrate-customer/adform-dmp.md) - [Adobe Analytics (New)](https://docs.zeotap.com/articles/integrate-customer/adobe-analytics.md) - [Adobe Campaign (Audiences)](https://docs.zeotap.com/articles/integrate-customer/adobe-campaign.md) - [Adobe Campaign Real Time Integration](https://docs.zeotap.com/articles/integrate-customer/adobe-campaign-real-time-integration.md) - [Adobe Experience Platform Tag Extension](https://docs.zeotap.com/articles/integrate-customer/adobe-experience-platform-tag-extension.md) - [Adobe Target](https://docs.zeotap.com/articles/integrate-customer/adobe-target.md) - [Adobe Target (Bulk Update)](https://docs.zeotap.com/articles/integrate-customer/adobe-target-bulk-update.md) - [Adobe Target (Delivery API)](https://docs.zeotap.com/articles/integrate-customer/adobe-target-delivery-api.md) - [Adobe Target (Single Update)](https://docs.zeotap.com/articles/integrate-customer/adobe-target-single-update.md) - [Airship Static Lists](https://docs.zeotap.com/articles/integrate-customer/airship.md) - [Airship (Batch) Source](https://docs.zeotap.com/articles/integrate-customer/airship-batch-source.md) - [Airship Real-Time Data Streaming Source](https://docs.zeotap.com/articles/integrate-customer/airship-real-time-data-streaming-source.md) - [Airship Real Time Integration](https://docs.zeotap.com/articles/integrate-customer/airship-real-time-destination-integration.md) - [Amazon DSP](https://docs.zeotap.com/articles/integrate-customer/amazon-dsp.md) - [Amazon DSP - DP Audience](https://docs.zeotap.com/articles/integrate-customer/amazon-dsp-dp-audience.md) - [Amazon Marketing Cloud (AMC)](https://docs.zeotap.com/articles/integrate-customer/amazon-marketing-cloud.md) - [Amazon S3](https://docs.zeotap.com/articles/integrate-customer/amazon-s3.md) - [Amazon S3](https://docs.zeotap.com/articles/integrate-customer/amazon-s3-destination.md) - [Android SDK](https://docs.zeotap.com/articles/integrate-customer/android-sdk.md) - [Apache Kafka](https://docs.zeotap.com/articles/integrate-customer/apache-kafka-destination.md) - [App Events (CE)](https://docs.zeotap.com/articles/integrate-customer/app-events.md) - [Appendix for Cleverpush](https://docs.zeotap.com/articles/integrate-customer/appendix-cleverpush-destination.md) - [Appendix](https://docs.zeotap.com/articles/integrate-customer/appendix-cleverpush-real-time-integration.md) - [Appendix for Sendinblue](https://docs.zeotap.com/articles/integrate-customer/appendix-for-sendinblue.md) - [Appendix for SFMC Journey Builder](https://docs.zeotap.com/articles/integrate-customer/appendix-for-sfmc-journey-builder.md) - [Appendix](https://docs.zeotap.com/articles/integrate-customer/appendix-taboola-destination.md) - [AppNexus](https://docs.zeotap.com/articles/integrate-customer/appnexus.md) - [AppsFlyer Real Time Integration](https://docs.zeotap.com/articles/integrate-customer/appsflyer-real-time-integration.md) - [Archived Source](https://docs.zeotap.com/articles/integrate-customer/archived-source.md) - [ELAINE](https://docs.zeotap.com/articles/integrate-customer/artegic-elaine.md) - [Azure Blob Storage](https://docs.zeotap.com/articles/integrate-customer/azure-blob-storage.md) - [Batch](https://docs.zeotap.com/articles/integrate-customer/batch.md) - [Batch Real Time Destination Integration](https://docs.zeotap.com/articles/integrate-customer/batch-real-time-destination-integration.md) - [Batch Source](https://docs.zeotap.com/articles/integrate-customer/batch-source.md) - [Best Practices for BigQuery](https://docs.zeotap.com/articles/integrate-customer/best-practices-for-bigquery.md) - [Best Practices for Braze Currents](https://docs.zeotap.com/articles/integrate-customer/best-practices-for-braze-currents.md) - [Best Practices for Flat File Source](https://docs.zeotap.com/articles/integrate-customer/best-practices-for-flat-file-source-2709422090.md) - [Best Practices for Salesforce CRM Source](https://docs.zeotap.com/articles/integrate-customer/best-practices-for-salesforce-crm-source.md) - [Best Practices for Snowflake Source](https://docs.zeotap.com/articles/integrate-customer/best-practices-for-snowflake-source.md) - [Best Practices for Web JS SDK](https://docs.zeotap.com/articles/integrate-customer/best-practices-for-web-js-sdk.md) - [BigQuery](https://docs.zeotap.com/articles/integrate-customer/bigquery.md) - [Bird Customer Lists](https://docs.zeotap.com/articles/integrate-customer/bird-customer-lists.md) - [Bird Trigger Events](https://docs.zeotap.com/articles/integrate-customer/bird-trigger-events.md) - [Blacklisted Fields for Data Ingestion](https://docs.zeotap.com/articles/integrate-customer/blacklisted-fields-for-data-ingestion.md) - [Bloomreach](https://docs.zeotap.com/articles/integrate-customer/bloomreach.md) - [Braze](https://docs.zeotap.com/articles/integrate-customer/braze-1.md) - [Braze Currents](https://docs.zeotap.com/articles/integrate-customer/braze-currents.md): Braze Current is a real-time data stream of your engagement events exported out of the Braze platform. It gives you the capability to stream the Braze event data continuously to power business intelligence and analytics efforts in other best-in-class platforms. - [Braze Integration](https://docs.zeotap.com/articles/integrate-customer/braze-integration.md) - [Braze - Object Sync (Journey Action)](https://docs.zeotap.com/articles/integrate-customer/braze-journey-action.md) - [Brevo](https://docs.zeotap.com/articles/integrate-customer/brevo.md) - [Sendinblue (Brevo)](https://docs.zeotap.com/articles/integrate-customer/brevo-sendinblue.md) - [Channable GCS Upload](https://docs.zeotap.com/articles/integrate-customer/channable-gcs-upload.md) - [Channable Real Time Integration](https://docs.zeotap.com/articles/integrate-customer/channable-real-time-integration.md) - [Cleverpush (Batch) Source](https://docs.zeotap.com/articles/integrate-customer/cleverpush-batch-source.md) - [Cleverpush](https://docs.zeotap.com/articles/integrate-customer/cleverpush-destination.md) - [Cleverpush Real Time Integration](https://docs.zeotap.com/articles/integrate-customer/cleverpush-real-time-integration.md) - [Cleverpush Real Time Source](https://docs.zeotap.com/articles/integrate-customer/cleverpush-real-time-source.md) - [Appendix](https://docs.zeotap.com/articles/integrate-customer/cleverpush_appendix.md) - [Components of the Source Listing Page](https://docs.zeotap.com/articles/integrate-customer/components-of-the-source-listing-page.md): The Source Listing page provides information about a source created and some key information about the source. - [Create a Batch Source](https://docs.zeotap.com/articles/integrate-customer/create-a-batch-source.md) - [Create and Implement a BigQuery Source](https://docs.zeotap.com/articles/integrate-customer/create-a-bigquery-source.md) - [Create a Braze Currents Source](https://docs.zeotap.com/articles/integrate-customer/create-a-braze-currents-source.md) - [Create a Cleverpush (Batch) Source](https://docs.zeotap.com/articles/integrate-customer/create-a-cleverpush-batch-source.md) - [Create a Cleverpush Real-Time Source](https://docs.zeotap.com/articles/integrate-customer/create-a-cleverpush-real-time-source.md) - [Create a Destination](https://docs.zeotap.com/articles/integrate-customer/create-a-destination.md) - [Create a Dotdigital Source](https://docs.zeotap.com/articles/integrate-customer/create-a-dotdigital-source.md) - [Create a HubSpot Source](https://docs.zeotap.com/articles/integrate-customer/create-a-hubspot-source.md) - [Create a Microsoft Dynamics CRM Source](https://docs.zeotap.com/articles/integrate-customer/create-a-ms-dynamics-crm-source.md) - [Create a Pub/Sub Batch Source](https://docs.zeotap.com/articles/integrate-customer/create-a-pub-sub-batch-source.md) - [Create a Pub/Sub Stream Source](https://docs.zeotap.com/articles/integrate-customer/create-a-pub-sub-streaming-source.md) - [Create a Snowflake Source and Load Data](https://docs.zeotap.com/articles/integrate-customer/create-a-snowflake-source.md) - [Create a Zeotap Google Cloud Storage Source](https://docs.zeotap.com/articles/integrate-customer/create-a-zeotap-google-cloud-storage-source.md) - [Create an Adobe Experience Platform Tag Extension Source](https://docs.zeotap.com/articles/integrate-customer/create-an-adobe-experience-platform-tag-extension-source.md) - [Create an Airship (Batch) Source](https://docs.zeotap.com/articles/integrate-customer/create-an-airship-batch-source.md) - [Create an Airship Real-Time Data Streaming Source](https://docs.zeotap.com/articles/integrate-customer/create-an-airship-real-time-data-streaming-source.md) - [Create an Insider Source](https://docs.zeotap.com/articles/integrate-customer/create-an-insider-source.md) - [Create an iOS SDK Source](https://docs.zeotap.com/articles/integrate-customer/create-an-ios-sdk-source.md) - [Create an SFTP (Pull) Source](https://docs.zeotap.com/articles/integrate-customer/create-an-sftp-pull-source.md) - [Create and Implement a Databricks Source](https://docs.zeotap.com/articles/integrate-customer/create-and-implement-a-databricks-source.md) - [Create and Implement an Amazon S3 Source](https://docs.zeotap.com/articles/integrate-customer/create-and-implement-an-amazon-s3-source.md) - [Creating a Moengage Stream](https://docs.zeotap.com/articles/integrate-customer/creating-a-moengage-stream.md): Perform the following steps to create a Moengage Stream source: - [Source Integrations (Batch+Real-Time)](https://docs.zeotap.com/articles/integrate-customer/creating-a-source.md): Here you can find the Sources integrations that are supported by the Zeotap CDP. - [Creating an Emarsys Source](https://docs.zeotap.com/articles/integrate-customer/creating-an-emarsys-source.md): Perform the following steps to create an Emarsys Source: - [Create an Android SDK Source](https://docs.zeotap.com/articles/integrate-customer/creating-android-sdk-source.md) - [Create a Salesforce CRM Source](https://docs.zeotap.com/articles/integrate-customer/creating-salesforce-crm.md) - [Create an SFTP (Push) Source](https://docs.zeotap.com/articles/integrate-customer/creating-sftp-push-source.md) - [Create a Tag Manager Source](https://docs.zeotap.com/articles/integrate-customer/creating-tag-manager-source-2676490586.md) - [Creating Web JS Source](https://docs.zeotap.com/articles/integrate-customer/creating-web-js-source-2676490558.md) - [Criteo](https://docs.zeotap.com/articles/integrate-customer/criteo.md) - [Criteo Offline Sales Reporting](https://docs.zeotap.com/articles/integrate-customer/criteo-offline-sales-reporting.md) - [Criteo Retail Media](https://docs.zeotap.com/articles/integrate-customer/criteo-retail-media.md) - [CRM Data](https://docs.zeotap.com/articles/integrate-customer/crm-data.md) - [Customer Engagement Channels (CE)](https://docs.zeotap.com/articles/integrate-customer/customer-engagement-channels.md) - [Data Warehouse (CE+NCE)](https://docs.zeotap.com/articles/integrate-customer/data-warehouse.md) - [Databricks](https://docs.zeotap.com/articles/integrate-customer/databricks.md): Databricks serves as a unified, open analytics platform for building, deploying, sharing, and maintaining enterprise-grade data, analytics, and AI solutions. It integrates with cloud storage and security within your cloud account and manages cloud infrastructure for you. - [Databricks](https://docs.zeotap.com/articles/integrate-customer/databricks_destination.md) - [Decentriq](https://docs.zeotap.com/articles/integrate-customer/decentriq.md) - [Batch Integrations](https://docs.zeotap.com/articles/integrate-customer/destination-batch-integrations.md): Here you can find the batch integrations that are supported by the Zeotap CDP. - [Destinations](https://docs.zeotap.com/articles/integrate-customer/destinations.md) - [Dotdigital](https://docs.zeotap.com/articles/integrate-customer/dotdigital.md): Dotdigital is a marketing automation platform that provides a CRM and multichannel (including email, SMS, social media, push notifications and more) messaging suite for marketers. - [Dotdigital (New)](https://docs.zeotap.com/articles/integrate-customer/dotdigital-1.md) - [Dynamic Yield](https://docs.zeotap.com/articles/integrate-customer/dynamic-yield.md) - [Dynamic Yield : CSV upload](https://docs.zeotap.com/articles/integrate-customer/dynamic-yield-csv-upload.md) - [Dynamic Yield Events](https://docs.zeotap.com/articles/integrate-customer/dynamic-yield-events.md) - [Dynamic Yield (RealTime)](https://docs.zeotap.com/articles/integrate-customer/dynamic-yield-realtime.md) - [Elaine Real Time Integration](https://docs.zeotap.com/articles/integrate-customer/elaine-real-time-integration.md) - [Emarsys](https://docs.zeotap.com/articles/integrate-customer/emarsys.md) - [Emarsys Real Time Integration](https://docs.zeotap.com/articles/integrate-customer/emarsys-real-time-integration.md) - [Emarsys Source](https://docs.zeotap.com/articles/integrate-customer/emarsys-source.md) - [Exploring Source Reports](https://docs.zeotap.com/articles/integrate-customer/exploring-source-reports.md): The SOURCE REPORT tab is broadly divided into two panels. - [Facebook](https://docs.zeotap.com/articles/integrate-customer/facebook.md) - [Facebook 1P (Meta)](https://docs.zeotap.com/articles/integrate-customer/facebook-1p.md) - [Facebook Conversions API](https://docs.zeotap.com/articles/integrate-customer/facebook-conversions-api.md) - [Facebook Enhanced Conversions API (Send Offline data)](https://docs.zeotap.com/articles/integrate-customer/facebook-enhanced-conversions-api-capi.md) - [Facebook Product Catalog](https://docs.zeotap.com/articles/integrate-customer/facebook-product-catalog.md) - [FAQs for Snowflake](https://docs.zeotap.com/articles/integrate-customer/faqs-for-snowflake.md) - [FAQs related to Google Consent Update](https://docs.zeotap.com/articles/integrate-customer/faqs-related-to-google-consent-update.md): The following are some of the frequently asked questions regarding the consent update for Google Customer Match: - [Flat Files (CE+NCE)](https://docs.zeotap.com/articles/integrate-customer/flat-files.md) - [Getting Emarsys Credentials](https://docs.zeotap.com/articles/integrate-customer/getting-emarsys-credentials.md) - [Google Ad Manager](https://docs.zeotap.com/articles/integrate-customer/google-ad-manager.md) - [Google Analytics 4](https://docs.zeotap.com/articles/integrate-customer/google-analytics-4.md) - [Google Analytics Hub](https://docs.zeotap.com/articles/integrate-customer/google-analytics-hub.md): The Google Analytics Hub is a data exchange platform that enables you to share data and insights at scale across organizations with a robust security and privacy framework. The hub acts as a marketplace for data that brings together producers(Publishers) and consumers(Subscribers) of data, makes pub… - [Google BigQuery](https://docs.zeotap.com/articles/integrate-customer/google-bigquery-destination.md) - [Google Cloud Storage](https://docs.zeotap.com/articles/integrate-customer/google-cloud-storage.md) - [Google Customer Match (Customer Contact Information)](https://docs.zeotap.com/articles/integrate-customer/google-customer-match-customer-contact-information.md) - [Google Customer Match (Mobile Device IDs)](https://docs.zeotap.com/articles/integrate-customer/google-customer-match-mobile-device-ids.md) - [Google DDP](https://docs.zeotap.com/articles/integrate-customer/google-ddp.md) - [Google DMP](https://docs.zeotap.com/articles/integrate-customer/google-dmp.md) - [Google Enhanced Conversions API (CAPI)](https://docs.zeotap.com/articles/integrate-customer/google-enhanced-conversions-api-capi.md) - [Google Pub/Sub](https://docs.zeotap.com/articles/integrate-customer/google-pub-sub.md) - [Google Tag Manager](https://docs.zeotap.com/articles/integrate-customer/google-tag-manager.md): The Zeotap Collect Tag is available as a custom template on Google Tag Manager for easy integration. This is a JavaScript tag that captures events and user information as the customers navigate your websites. This is an asynchronous process and does not affect the loading of your website or the end-… - [Google Universal Analytics Integration](https://docs.zeotap.com/articles/integrate-customer/google-universal-analytics-integration.md) - [HubSpot](https://docs.zeotap.com/articles/integrate-customer/hubspot.md) - [HubSpot Source](https://docs.zeotap.com/articles/integrate-customer/hubspot-source.md): HubSpot is a CRM platform that helps you to gather and use data to engage with your customers. Integrated with Zeotap, it allows you as a marketer to understand your customers better, create appealing content and build strong connections. Thereby, leading to increased customer engagement and better… - [Implement a Braze Currents Source](https://docs.zeotap.com/articles/integrate-customer/implement-a-braze-currents-source.md): After creating the Braze Currents source, note down the API URL and `write_key` that appears under the **IMPLEMENTATION DETAILS** tab. - [Implement a Cleverpush Real-Time Source](https://docs.zeotap.com/articles/integrate-customer/implement-a-cleverpush-real-time-source.md): After creating the Cleverpush (Real-time) source, note down the API URL and `write_key` that appears under the **IMPLEMENTATION DETAILS** tab. - [Upload Files on Zeotap Google Cloud Storage](https://docs.zeotap.com/articles/integrate-customer/implement-a-zeotap-google-cloud-storage-source.md): After creating a Zeotap Google Cloud Storage source, go to the **IMPLEMENTATION DETAILS** tab. On this page, along with the basic details such as source `created date`, `create by`, `file format`, `region` and so on, you can also find the following information: - [Implement an Adobe Experience Platform Tag Extension Source](https://docs.zeotap.com/articles/integrate-customer/implement-an-adobe-experience-platform-tag-extension-source.md) - [Implement an Airship Real-Time Data Streaming Source](https://docs.zeotap.com/articles/integrate-customer/implement-an-airship-real-time-data-streaming-source.md): After creating the Airship (Real-time) source, note down the API URL and write_key that appears under the **IMPLEMENTATION DETAILS** tab. - [Implement an Insider Source](https://docs.zeotap.com/articles/integrate-customer/implement-an-insider-source.md) - [Implement the iOS SDK Source](https://docs.zeotap.com/articles/integrate-customer/implement-the-ios-sdk-source.md) - [Implement the React Native Package](https://docs.zeotap.com/articles/integrate-customer/implement-the-react-native-package.md) - [Implement the SFTP Pull Source](https://docs.zeotap.com/articles/integrate-customer/implement-the-sftp-pull-source.md) - [Implement the Android SDK Source](https://docs.zeotap.com/articles/integrate-customer/implementing-android-sdk-source.md) - [Implement the Google Tag Manager Source](https://docs.zeotap.com/articles/integrate-customer/implementing-google-tag-manager-source-2665775403.md) - [Implement the Pixel Source](https://docs.zeotap.com/articles/integrate-customer/implementing-pixel-source-2665775396.md): In your Sources account, create a new source by choosing what you want to track. You can track website or app events. Before creating the source, take a look at the following use cases to understand the type of data that you may want to define a source for. - [Implement the Pixels on a Site, Ad or Campaign](https://docs.zeotap.com/articles/integrate-customer/implementing-pixels-on-a-site-2c-ad-or-campaign-2693727342.md): A pixel can be implemented on Tag Managers like the Google Tag Manager (GTM) in the following ways: - [Create and Implement the Server to Server Source](https://docs.zeotap.com/articles/integrate-customer/implementing-server-to-server-source-2665709918.md) - [Implement the SFTP (Push) Source](https://docs.zeotap.com/articles/integrate-customer/implementing-sftp-push-source.md) - [Implement the Web JS Source](https://docs.zeotap.com/articles/integrate-customer/implementing-web-js-source-2744942595.md) - [Infosum Audience](https://docs.zeotap.com/articles/integrate-customer/infosum-audience.md) - [Insider](https://docs.zeotap.com/articles/integrate-customer/insider.md) - [Insider Webhook](https://docs.zeotap.com/articles/integrate-customer/insider-webhook.md): Insider is a customer experience (CX) platform that helps businesses deliver personalized, data-driven experiences across multiple channels. It enables companies to analyze customer behavior, segment audiences, and automate marketing efforts to improve engagement and conversions. - [Integrate](https://docs.zeotap.com/articles/integrate-customer/integrate.md): The Integrate module within Zeotap CDP streamlines the convergence of diverse data origins onto one cohesive platform, delivering a harmonised perspective of customers. Comprising Sources and Destinations as integral sub-modules, Integrate facilitates the collection, integration, and secure transmis… - [Inxmail](https://docs.zeotap.com/articles/integrate-customer/inxmail.md) - [Inxmail Audience](https://docs.zeotap.com/articles/integrate-customer/inxmail-audience.md) - [iOS SDK](https://docs.zeotap.com/articles/integrate-customer/ios-sdk.md) - [Iterable Campaign Trigger](https://docs.zeotap.com/articles/integrate-customer/iterable-campaign-trigger.md) - [Iterable: Campaign Trigger Audience](https://docs.zeotap.com/articles/integrate-customer/iterable-campaign-trigger-audience.md) - [Kafka](https://docs.zeotap.com/articles/integrate-customer/kafka_message_queue.md) - [Components of the Preview Data Tab](https://docs.zeotap.com/articles/integrate-customer/knowing-the-fields-on-the-preview-data-tab.md): After successfully implementing the source, you can examine the data that has been received into the system under the **PREVIEW DATA** tab. The displayed data is a sample from the last five files that were ingested. Once the data starts flowing into the system, the status of the source changes to *I… - [LaunchDarkly](https://docs.zeotap.com/articles/integrate-customer/launchdarkly.md) - [LaunchDarkly Real Time Integration](https://docs.zeotap.com/articles/integrate-customer/launchdarkly-real-time-integration.md) - [Activate Your Batch Audiences](https://docs.zeotap.com/articles/integrate-customer/link-an-audience-to-the-destination.md) - [Linkedin](https://docs.zeotap.com/articles/integrate-customer/linkedin.md) - [Looker](https://docs.zeotap.com/articles/integrate-customer/looker.md) - [Message Queue](https://docs.zeotap.com/articles/integrate-customer/message-queue.md): A message refers to a piece of information that is processed by another system or it can be an actual payload, like files or metadata that trigger some processing in another sub-system. Queues help in processing these messages in order. - [Microsoft Ads Customer Match](https://docs.zeotap.com/articles/integrate-customer/microsoft-ads-customer-match.md) - [Microsoft Fabric](https://docs.zeotap.com/articles/integrate-customer/microsoft-fabric.md) - [Microsoft Fabric [Audience]](https://docs.zeotap.com/articles/integrate-customer/microsoft-fabric-audience.md) - [Moengage](https://docs.zeotap.com/articles/integrate-customer/moengage.md) - [Moengage Audience](https://docs.zeotap.com/articles/integrate-customer/moengage-audience.md) - [Moengage Source](https://docs.zeotap.com/articles/integrate-customer/moengage-source.md) - [Moloco](https://docs.zeotap.com/articles/integrate-customer/moloco.md) - [MS Dynamics Source](https://docs.zeotap.com/articles/integrate-customer/ms-dynamics-source.md): Microsoft Dynamics CRM, now called Dynamics 365 CRM, is a robust Customer Relationship Management solution. It helps businesses manage interactions and relationships with customers, prospects, stakeholders, and other key contacts. - [Neodata](https://docs.zeotap.com/articles/integrate-customer/neodata.md) - [Nielsen](https://docs.zeotap.com/articles/integrate-customer/nielsen.md) - [Onboard Raw PII data into Zeotap](https://docs.zeotap.com/articles/integrate-customer/onboard-raw-pii-data-into-zeotap.md): Zeotap accepts both hashed as well as Raw PII (Personally identifiable information) into your Zeotap account. However, we understand the sensitivity of storing and using PII data across the various channels of activation. Hence, we provide a very secure environment to store and use your PII data wit… - [Ongage](https://docs.zeotap.com/articles/integrate-customer/ongage.md) - [Optimizely (Real Time)](https://docs.zeotap.com/articles/integrate-customer/optimizely.md) - [Optimizely Campaigns (Real Time)](https://docs.zeotap.com/articles/integrate-customer/optimizely-campaigns.md) - [Optimizely](https://docs.zeotap.com/articles/integrate-customer/optimizely-connect-integration.md) - [Permutive](https://docs.zeotap.com/articles/integrate-customer/permutive.md) - [Personyze](https://docs.zeotap.com/articles/integrate-customer/personyze.md) - [Personyze Real Time Integration](https://docs.zeotap.com/articles/integrate-customer/personyze-real-time-integration.md) - [PGP Encryption in Destinations](https://docs.zeotap.com/articles/integrate-customer/pgp-encryption-in-destinations.md): This document outlines the solution for enabling sending of PGP encrypted data from Zeotap CDP. It also includes details regarding the prerequisites the customer has to be before connecting to the destination, and how to create a destination in Zeotap. - [PGP Encryption in Sources](https://docs.zeotap.com/articles/integrate-customer/pgp-encryption-in-sources.md) - [Pinterest](https://docs.zeotap.com/articles/integrate-customer/pinterest.md) - [Pinterest CAPI](https://docs.zeotap.com/articles/integrate-customer/pinterest-capi.md) - [PromoteIQ](https://docs.zeotap.com/articles/integrate-customer/promote-iq.md) - [Pub/Sub Batch](https://docs.zeotap.com/articles/integrate-customer/pub-sub-batch.md) - [Pub/Sub Stream](https://docs.zeotap.com/articles/integrate-customer/pub-sub-stream.md) - [PubMatic](https://docs.zeotap.com/articles/integrate-customer/pubmatic.md) - [Pubmatic Publisher](https://docs.zeotap.com/articles/integrate-customer/pubmatic-publisher.md) - [Quantcast](https://docs.zeotap.com/articles/integrate-customer/quantcast.md) - [Real Time Integrations](https://docs.zeotap.com/articles/integrate-customer/real-time-integrations.md): Here you can find the real-time integrations that are supported by the Zeotap CDP. - [Reddit](https://docs.zeotap.com/articles/integrate-customer/reddit.md) - [Reddit CAPI](https://docs.zeotap.com/articles/integrate-customer/reddit-capi.md) - [Reddit Offline CAPI](https://docs.zeotap.com/articles/integrate-customer/reddit-offline-capi.md) - [Region of Storage](https://docs.zeotap.com/articles/integrate-customer/region-of-storage.md) - [Release Notes Android SDK](https://docs.zeotap.com/articles/integrate-customer/release-notes-android-sdk.md) - [Release Notes iOS SDK](https://docs.zeotap.com/articles/integrate-customer/release-notes-ios-sdk.md) - [Release Notes - React Native Package](https://docs.zeotap.com/articles/integrate-customer/release-notes-react-native-package.md) - [Responsys](https://docs.zeotap.com/articles/integrate-customer/responsys.md) - [Responsys Real time Integration](https://docs.zeotap.com/articles/integrate-customer/responsys-real-time-integration.md) - [Rokt](https://docs.zeotap.com/articles/integrate-customer/rokt.md) - [RTB House](https://docs.zeotap.com/articles/integrate-customer/rtb-house.md) - [RTB House Conversions API (CAPI)](https://docs.zeotap.com/articles/integrate-customer/rtb-house-capi.md) - [Salesforce CRM](https://docs.zeotap.com/articles/integrate-customer/salesforce-crm.md) - [Salesforce CRM Real Time Integration](https://docs.zeotap.com/articles/integrate-customer/salesforce-crm-real-time-integration.md) - [Salesforce CRM (Sales and Service Cloud)](https://docs.zeotap.com/articles/integrate-customer/salesforce-crm-sales-and-service-cloud.md) - [Salesforce Marketing Cloud - Data Extension](https://docs.zeotap.com/articles/integrate-customer/salesforce-marketing-cloud-data-extension.md) - [SDK Reference](https://docs.zeotap.com/articles/integrate-customer/sdk-reference.md) - [Send Events Using the API](https://docs.zeotap.com/articles/integrate-customer/send-events-using-the-api.md): The Conversions API is based on Facebook's [Marketing API](https://developers.facebook.com/docs/marketing-apis), which was built on top of our [Graph API](https://developers.facebook.com/docs/graph-api). - [SendGrid](https://docs.zeotap.com/articles/integrate-customer/sendgrid.md) - [Server-to-Server (CE+NCE)](https://docs.zeotap.com/articles/integrate-customer/server-to-server.md) - [Set Up a Databricks Source](https://docs.zeotap.com/articles/integrate-customer/set-up-a-databricks-source.md): A step-by-step visual guide to creating a Databricks source in the Integrate module, covering both JDBC and Job-Based authentication types. - [SFMC Journey Builder](https://docs.zeotap.com/articles/integrate-customer/sfmc-journey-builder.md) - [SFMC Personalization (Audiences)](https://docs.zeotap.com/articles/integrate-customer/sfmc-personalization-audiences.md) - [SFMC Personalization (Journeys)](https://docs.zeotap.com/articles/integrate-customer/sfmc-personalization-journeys.md) - [SFTP Audience Integration](https://docs.zeotap.com/articles/integrate-customer/sftp-audience-integration.md) - [SFTP (Secure File Transfer Protocol)](https://docs.zeotap.com/articles/integrate-customer/sftp-secure-file-transfer-protocol.md) - [Snapchat](https://docs.zeotap.com/articles/integrate-customer/snapchat.md) - [Snapchat OAuth 2.0](https://docs.zeotap.com/articles/integrate-customer/snapchat-oauth-2-0.md) - [Snowflake](https://docs.zeotap.com/articles/integrate-customer/snowflake.md) - [Snowflake](https://docs.zeotap.com/articles/integrate-customer/snowflake-destination.md) - [Error Handling and More](https://docs.zeotap.com/articles/integrate-customer/snowflake-source-error-handling-and-more.md) - [Source Alerts](https://docs.zeotap.com/articles/integrate-customer/source-alerts.md): Source alerts are email notifications that inform Zeotap CDP customers about failures in their created sources on Zeotap CDP. The report includes a list of failed sources and the causes of failure. This report is shared only with subscribed customers. Therefore, to subscribe to these email alerts, s… - [Source Report](https://docs.zeotap.com/articles/integrate-customer/source-report.md): The Source report provides the ingestion health and status of a source. It is available on the source details page under the **SOURCE REPORT** tab. Click the source name to navigate to the source report screen. - [Sources](https://docs.zeotap.com/articles/integrate-customer/sources.md): Sources in Zeotap CDP is a crucial tool that helps you gather data from various places like websites, mobile apps, CRM systems, email marketing, social media and more. You can create a source for each website or app you want to keep an eye on. We recommend that you create a source for each unique so… - [StackAdapt DSP](https://docs.zeotap.com/articles/integrate-customer/stackadapt-dsp.md) - [Supported File Formats](https://docs.zeotap.com/articles/integrate-customer/supported-file-formats.md) - [Tableau AWS S3](https://docs.zeotap.com/articles/integrate-customer/tableau-aws-s3.md) - [Taboola](https://docs.zeotap.com/articles/integrate-customer/taboola.md) - [Tag Managers (CE)](https://docs.zeotap.com/articles/integrate-customer/tag-managers.md) - [Talon One](https://docs.zeotap.com/articles/integrate-customer/talon-one.md) - [Talon.One Audience](https://docs.zeotap.com/articles/integrate-customer/talon-one-audience.md) - [TikTok](https://docs.zeotap.com/articles/integrate-customer/tiktok.md): TikTok data refers to data collected directly by TikTok from its users. Integrated with Zeotap this data can be used by marketers to better understand and target their audiences, create custom audiences and more personalisation for the targeted audience on the platform. - [TTD](https://docs.zeotap.com/articles/integrate-customer/ttd.md) - [TTD 1P](https://docs.zeotap.com/articles/integrate-customer/ttd-1p.md) - [TTD CRM Data](https://docs.zeotap.com/articles/integrate-customer/ttd-euid.md) - [Twitter](https://docs.zeotap.com/articles/integrate-customer/twitter.md) - [Understanding Cookies](https://docs.zeotap.com/articles/integrate-customer/understanding-cookies.md): This section helps you understand everything about cookies. - [Understanding the Ingestion Log Error](https://docs.zeotap.com/articles/integrate-customer/understanding-the-ingestion-log-error.md): Ingestion log is a capability available under Source Report that provides more information about the errors identified while ingesting data from a file or a record. - [Upload Files on GCloud Console](https://docs.zeotap.com/articles/integrate-customer/upload-files-on-gcloud-console.md) - [Upload Files Using Cyberduck](https://docs.zeotap.com/articles/integrate-customer/upload-files-using-cyberduck.md): Perform the following steps to upload files using Cyberduck: - [Upload Files Using gsutil](https://docs.zeotap.com/articles/integrate-customer/upload-files-using-gsutil.md): Perform the following steps to upload the files using gsutil tool: - [Web JavaScript SDK](https://docs.zeotap.com/articles/integrate-customer/web-javascript.md) - [Web Pixel/Web IFrame/App Pixel](https://docs.zeotap.com/articles/integrate-customer/web-pixel-web-iframe-app-pixel.md): Pixel files, also known as tracking pixels or web beacons, are small, invisible elements embedded within web pages to collect information about user behaviour and interactions. They are typically implemented using HTML code, JavaScript or a combination of both. - [Website Events (CE)](https://docs.zeotap.com/articles/integrate-customer/website-events.md) - [WhatsApp](https://docs.zeotap.com/articles/integrate-customer/whatsapp.md) - [Oath (Yahoo)](https://docs.zeotap.com/articles/integrate-customer/yahoo.md) - [Yieldlab SSP](https://docs.zeotap.com/articles/integrate-customer/yieldlab-ssp.md) - [Zeotap Google Cloud Storage](https://docs.zeotap.com/articles/integrate-customer/zeotap-google-cloud-storage.md) - [Zeotap Pvt Channel](https://docs.zeotap.com/articles/integrate-customer/zeotap-pvt-channel.md) - [Zeotap Webhook](https://docs.zeotap.com/articles/integrate-customer/zeotap-webhook.md) - [HubSpot Source - Attributes Supported](https://docs.zeotap.com/articles/integrations-master-list-publication/attributes-supported-by-hubspot-source.md) - [Braze Source - Attributes Supported](https://docs.zeotap.com/articles/integrations-master-list-publication/braze-source-attributes-supported.md) - [Dotdigital - Attributes Supported](https://docs.zeotap.com/articles/integrations-master-list-publication/dotdigital-attributes-supported.md) - [Integrations Master List](https://docs.zeotap.com/articles/integrations-master-list-publication/integrations-master-list.md) - [Salesforce CRM Journeys - Attributes Supported](https://docs.zeotap.com/articles/integrations-master-list-publication/salesforce-crm-journeys-attributes-supported.md) - [Salesforce CRM Source - Attributes Supported](https://docs.zeotap.com/articles/integrations-master-list-publication/salesforce-crm-source-attributes-supported.md) - [AI Playground](https://docs.zeotap.com/articles/labs-customer/ai-playground.md): The hub for Zeotap's AI and ML features — no technical setup required. Currently features the Audience Recommender, with more capabilities on the way. - [Audience Recommender](https://docs.zeotap.com/articles/labs-customer/audience-recommender.md): Describe a marketing goal in plain language and receive AI-generated audience segment recommendations grounded in your real customer behavioural data. - [Labs](https://docs.zeotap.com/articles/labs-customer/labs.md): Zeotap's early-access programme for beta features — functional, running on real data, and evolving with your feedback. - [Add a Condition](https://docs.zeotap.com/articles/orchestrate-customer/add-a-condition.md): You can add one or more conditional checks that a user must satisfy to move to the next step. You can filter users based on the past events they performed, their user attributes or the attributes of the entry event, which qualified the user for the workflow. - [Add a Delay](https://docs.zeotap.com/articles/orchestrate-customer/add-a-delay.md): You can use this node to have a delayed execution of the next step. For example, send an email 12 hours after a particular action is performed. Define the delay duration as the time that must elapse before the user is moved to the next step. - [Add an Entry Condition](https://docs.zeotap.com/articles/orchestrate-customer/add-an-entry-condition.md): An entry condition is the criteria that a user must satisfy to qualify for the workflow. You can filter users based on the events they performed or based on their user attributes or ID. When you choose to filter using attributes only, then all the events coming from your source are considered for ac… - [Add Concurrent Entry](https://docs.zeotap.com/articles/orchestrate-customer/add-concurrent-entry.md): Control whether the same user can be active in a journey more than once at the same time. - [Add or Delete a Node](https://docs.zeotap.com/articles/orchestrate-customer/add-or-delete-a-node.md): Based on your business requirement, anytime in the workflow, you can either add a new node in between the existing nodes or even choose to remove the node that appears next in line. - [Add Re-entry Criteria](https://docs.zeotap.com/articles/orchestrate-customer/add-re-entry-criteria.md): Once a user has reached a terminal node or has been eliminated (as they did not meet the workflow conditions), they are considered exited from the workflow. After exiting a workflow, you can control when you want to allow the user to re-enter the same workflow. - [Apply Multi-branch Split](https://docs.zeotap.com/articles/orchestrate-customer/apply-multi-branch-split.md): You can also divide your workflow into multiple branches using the Multi-branch Split option. This lets you split your user stream into different branches that can be individually activated. - [Apply True/False Split](https://docs.zeotap.com/articles/orchestrate-customer/apply-true-false-split.md): You divide your workflow into two mutually exclusive branches based on a condition. Users fulfilling the condition move to the True branch and others to the False branch. Unlike a Multi-branch split, where a user can be part of multiple branches, in a true-false split, a user can only qualify for th… - [Explore Journeys Listing Page Options](https://docs.zeotap.com/articles/orchestrate-customer/components-of-the-listing-screen.md) - [Create a Workflow](https://docs.zeotap.com/articles/orchestrate-customer/create-a-workflow.md) - [Frequently Asked Questions](https://docs.zeotap.com/articles/orchestrate-customer/frequently-asked-questions.md) - [Gateway](https://docs.zeotap.com/articles/orchestrate-customer/gateway.md): Configure frequency capping policies to control how many messages a user receives within a given time window across all Journeys. - [Identify Journey Errors](https://docs.zeotap.com/articles/orchestrate-customer/identify-journey-errors.md): Learn how to visually identify and locate Journey execution failures in the Journey Canvas using the Execution Details panel and Field Mapping screen. - [Journey Error Codes](https://docs.zeotap.com/articles/orchestrate-customer/journey-error-codes.md): Detailed reference for all Journey execution failure codes, including definitions, severity levels, and step-by-step resolution guidance. - [Resolve Journey Errors](https://docs.zeotap.com/articles/orchestrate-customer/journey-execution-error-resolution.md): A technical reference for understanding and resolving Journey execution failures. When a profile reaches a destination node but fails to deliver, the system generates a Failure Status Code. This guide helps you identify, diagnose, and fix those failures. - [Work With Folders](https://docs.zeotap.com/articles/orchestrate-customer/journey-folders.md): You can organise and manage your growing Journeys Workflow effectively using folder and sub-folder structure. This functionality allows you to group your Workflows into manageable cohorts for easy accessibility and management. You can further categorise the Journeys using subfolders. - [Journey Templates](https://docs.zeotap.com/articles/orchestrate-customer/journey-templates.md): Standardise workflow conditions once and reuse them across multiple journeys to enforce consistency and reduce manual effort. - [Journey Traces](https://docs.zeotap.com/articles/orchestrate-customer/journey-traces.md): Per-user debugging and event tracking for Journey workflows in Zeotap CDP. - [Troubleshooting Workflows](https://docs.zeotap.com/articles/orchestrate-customer/journey-troubleshooting.md): Common troubleshooting workflows, tips, and escalation guidance for resolving Journey execution failures. - [Name a Node](https://docs.zeotap.com/articles/orchestrate-customer/name-a-node.md): You can create custom names for nodes thus making it easy for you to understand at a glance, what is residing inside the node without viewing the full node definition. - [Orchestrate](https://docs.zeotap.com/articles/orchestrate-customer/orchestrate.md) - [Save as Draft](https://docs.zeotap.com/articles/orchestrate-customer/save-as-draft.md): You can save a workflow before publishing it by clicking the **SAVE DRAFT** button. This option gives you the capability to revisit and edit a workflow before publishing it. This option is available at all stages after defining the workflow name. - [Understand Metrics](https://docs.zeotap.com/articles/orchestrate-customer/understand-metrics.md): It is essential to have visibility into the number of events/users who have passed through each node of a workflow. This gives you clarity into the overall traffic reaching your workflow. It also provides you a means to check if the conditions that you have configured are working as expected or not. - [2022](https://docs.zeotap.com/articles/product-release-notes/2022.md): Learn about the new features released in every quarter of 2022. - [2022 - Q2](https://docs.zeotap.com/articles/product-release-notes/2022-q2.md) - [2022 - Q3](https://docs.zeotap.com/articles/product-release-notes/2022-q3.md) - [2022 - Q4](https://docs.zeotap.com/articles/product-release-notes/2022-q4.md) - [2023](https://docs.zeotap.com/articles/product-release-notes/2023.md): Learn about the new features released in every quarter of 2023. - [2023 - Q1](https://docs.zeotap.com/articles/product-release-notes/2023-q1.md) - [2023 - Q2](https://docs.zeotap.com/articles/product-release-notes/2023-q2.md) - [2023 - Q3](https://docs.zeotap.com/articles/product-release-notes/2023-q3.md) - [2023 - Q4](https://docs.zeotap.com/articles/product-release-notes/2023-q4.md): Learn about the new features released in Q4 of 2023. - [2024](https://docs.zeotap.com/articles/product-release-notes/2024.md): Learn about the new features released in every quarter of 2024. - [2024 - Q1](https://docs.zeotap.com/articles/product-release-notes/2024-q1.md) - [2024 - Q2](https://docs.zeotap.com/articles/product-release-notes/2024-q2.md) - [2024 - Q3](https://docs.zeotap.com/articles/product-release-notes/2024-q3.md): Learn about the new features released in Q3 of 2024. - [2024 - Q4](https://docs.zeotap.com/articles/product-release-notes/2024-q4.md): Learn about the new features released in Q4 of 2024. - [2025 Release Notes](https://docs.zeotap.com/articles/product-release-notes/2025.md) - [Q1 2026 Release Notes](https://docs.zeotap.com/articles/product-release-notes/2026/q1-2026.md): January – March 2026 - [Consent](https://docs.zeotap.com/articles/protect-customer/consent.md) - [Consent Orchestration](https://docs.zeotap.com/articles/protect-customer/consent-orchestration-2830401643.md) - [Create a Deletion Rule for Customer Data](https://docs.zeotap.com/articles/protect-customer/create-a-deletion-rule-for-customer-data.md): Customer Data Lifecycle is a cleanup process that ensures your demographic, behavioural, product-related, derived, and modelled data stays relevant and actionable. Use this feature to define rules for deleting outdated customer data from a source. Note that you can create up to 10 one-time rules onl… - [Create a Deletion Rule for Non-Customer Entity Data](https://docs.zeotap.com/articles/protect-customer/create-a-deletion-rule-for-nce-data.md): Non-Customer Data Lifecycle is a cleanup process that ensures data like product catalogues, order data, feed data, campaign data, account data, and so on stays relevant and actionable. Use this feature to define rules for deleting outdated non-customer data from a source. - [Customer 360](https://docs.zeotap.com/articles/protect-customer/customer-360.md): Customer 360 allows you as a marketer to look into how the individual unified customer profile looks like. It also allows you to view all the attributes such as Profile, Identifiers and consent attributes that are stored against each profile. The objective of this module is to create a comprehensive… - [Data Lifecycle](https://docs.zeotap.com/articles/protect-customer/data-lifecycle.md): In Zeotap, the data you gather can range from profiles and purchases to actions, behaviours, campaigns, products, consents and even non-customer entity data. This diverse data enriches user profiles dynamically, providing a holistic view of your audience. However, time-series data such as events, ca… - [Delete a Profile](https://docs.zeotap.com/articles/protect-customer/delete-a-profile.md): To delete a profile, start by looking up the profile and validating the profile from the search result. Once you are sure of the profile, you can delete it from the Quick View or the Detailed View. - [FAQs for Data Lifecycle](https://docs.zeotap.com/articles/protect-customer/faqs-for-data-lifecycle.md) - [Frequently Asked Questions](https://docs.zeotap.com/articles/protect-customer/frequently-asked-questions.md) - [Marketing Preferences](https://docs.zeotap.com/articles/protect-customer/processing-and-storing-customer-marketing-preferences-2830630950.md) - [Granular Consent](https://docs.zeotap.com/articles/protect-customer/processing-and-storing-granular-consent-2830598176.md): In recent times, under most regulations, consent does not behave as a simple opt-out signal. It has rather become explicit and specific. The user has the choice to define the specifics of how their data must be used by granularly opting in or giving consent. The opt-in option covers the different us… - [Protect](https://docs.zeotap.com/articles/protect-customer/protect.md): The Protect module plays a pivotal role within the Zeotap system, dedicated to ensuring data privacy compliance. The following are the three core functionalities that the module encompasses. - [Lookup a User Profile](https://docs.zeotap.com/articles/protect-customer/working-with-customer-360.md): You can search for user profiles and then view them in detail. - [Working with different Data Lifecycle Screens](https://docs.zeotap.com/articles/protect-customer/working-with-different-data-lifecycle-screens.md): You can use the Data Lifecycle to create/define rules for deleting customer data and non-customer entity data from the system, which have become obsolete. Note that this feature is available only for the *CDP* *Admin* role. - [Explore A/B Testing](https://docs.zeotap.com/articles/segment-customer/ab-testing.md) - [Activate Your Audience](https://docs.zeotap.com/articles/segment-customer/activate-your-audience.md) - [Apply Attributes to Your Audience](https://docs.zeotap.com/articles/segment-customer/apply-attributes-to-your-audience.md): In this section, you can leverage the available attribute types to define your audience and create the optimal marketing strategy for them. The attribute types include Profile attributes, Calculated attributes, Events, Marketing preferences, Consent information and more. - [Audiences](https://docs.zeotap.com/articles/segment-customer/audience.md): Audiences is a powerful application that empowers you to unleash the full potential of your first-party customer data. As a marketer, you can convert your offline customer data into digital format and connect the online activities across various devices to a single identifier. This unified view of t… - [Audience Alerts](https://docs.zeotap.com/articles/segment-customer/audience-alerts.md): Audience alerts are email notifications that inform Zeotap CDP customers of any failures that have occurred with the audience or the linked destination, along with the next action to resolve the issue. Currently, only the creator of the particular audience will receive these emails. - [Audience Insights](https://docs.zeotap.com/articles/segment-customer/audience-insights.md) - [Audience Lifecycle](https://docs.zeotap.com/articles/segment-customer/audience-lifecycle.md) - [Explore Audience Listing Page Options](https://docs.zeotap.com/articles/segment-customer/audience-listing-page-options.md) - [Audience Status and Activation Status](https://docs.zeotap.com/articles/segment-customer/audience-status-and-activation-status.md): The info icon beside the **Audience** **Status** and **Activation Status** columns displays a summary of the available statuses and what each status denotes. Refer to the below table for more information about each status. - [Audience Templates](https://docs.zeotap.com/articles/segment-customer/audience-templates.md): Learn how to create and manage audience templates to standardize conditions and configurations across multiple audiences. - [Batch Audience Vs Real Time Audience](https://docs.zeotap.com/articles/segment-customer/batch-audience-vs-real-time-audience.md) - [Build Your Audience](https://docs.zeotap.com/articles/segment-customer/build-your-audience.md) - [Choose the Output Identifiers](https://docs.zeotap.com/articles/segment-customer/choose-the-output-identifiers.md) - [Create a New Destination](https://docs.zeotap.com/articles/segment-customer/create-a-new-destination.md) - [Create an Audience](https://docs.zeotap.com/articles/segment-customer/create-an-audience.md) - [Create Audience using Ada (AI-Based Audience Builder)](https://docs.zeotap.com/articles/segment-customer/create-audience-using-ada-ai-based-audience-builder.md) - [Delta Upload and Delete Functions](https://docs.zeotap.com/articles/segment-customer/delta-upload-and-delete-functions.md) - [Enable Membership (Beta)](https://docs.zeotap.com/articles/segment-customer/enable-membership.md) - [Enrichers in Destination Mapping](https://docs.zeotap.com/articles/segment-customer/enrichers-in-destination-mapping.md) - [Extend Your Audience](https://docs.zeotap.com/articles/segment-customer/extend-your-audience.md) - [Key Factors Influencing the Data Upload to Destinations](https://docs.zeotap.com/articles/segment-customer/factors-influencing-the-data-upload-time-to-destinations.md) - [FAQs for Real-Time Audience Creation](https://docs.zeotap.com/articles/segment-customer/faqs-for-real-time-audience-creation.md) - [How do Conditional Blocks Work](https://docs.zeotap.com/articles/segment-customer/how-do-conditional-blocks-work.md) - [Link to Destination](https://docs.zeotap.com/articles/segment-customer/link-the-destination.md): Perform the following steps to link your Audience to an existing Destination: - [NOT Logic vs. Does Not Exist](https://docs.zeotap.com/articles/segment-customer/not-logic-vs-does-not-exist.md): Understand the difference between NOT logic blocks and the 'Does Not Exist' condition, and when to use each for accurate audience segmentation. - [Object, List of Objects and NCE Support in Destination Upload](https://docs.zeotap.com/articles/segment-customer/object-list-of-objects-and-nce-support-in-destination-upload.md) - [Predictive Model - RFM Model](https://docs.zeotap.com/articles/segment-customer/predictive-model.md): This document provides a comprehensive guide to understanding, configuring, and utilizing the Predictive RFM (Recency, Frequency, Monetary) Model. - [Real Time Audience Vs Journeys](https://docs.zeotap.com/articles/segment-customer/real-time-audience-vs-journeys.md) - [Using the 'Delete customers in this Audience from the system' checkbox](https://docs.zeotap.com/articles/segment-customer/using-the-delete-customers-in-this-audience-from-the-system-checkbox.md) - [Work With Folders](https://docs.zeotap.com/articles/segment-customer/work-with-folders.md) - [Operators Used in Audience Segmentation](https://docs.zeotap.com/articles/segment-customer/work-with-operators.md) - [Clear your Cache and Cookies](https://docs.zeotap.com/articles/support/clear-your-cache-and-cookies.md) - [Create an HAR File](https://docs.zeotap.com/articles/support/create-an-har-file.md) - [Your First Login to the Zeotap CDP Platform](https://docs.zeotap.com/articles/support/your-first-login-to-the-zeotap-cdp-platform.md) - [Zeotap CDP Skills Journey](https://docs.zeotap.com/articles/support/zeotap-cdp-skills-journey.md) - [Create a Batch Calculated Attribute](https://docs.zeotap.com/articles/unify-customer/add-a-calculated-attribute.md) - [Add a Catalogue Field](https://docs.zeotap.com/articles/unify-customer/add-a-catalogue-field.md) - [Add a Campaign Category](https://docs.zeotap.com/articles/unify-customer/adding-a-campaign-category.md) - [Adding a Consent Field](https://docs.zeotap.com/articles/unify-customer/adding-a-consent-category.md) - [Add a Marketing Preference Category](https://docs.zeotap.com/articles/unify-customer/adding-a-marketing-preference-category.md) - [Add a Non-Customer Entity Category](https://docs.zeotap.com/articles/unify-customer/adding-a-non-customer-entity-category.md) - [Add a Product Category](https://docs.zeotap.com/articles/unify-customer/adding-a-product-category.md) - [Adding a User Trait Category](https://docs.zeotap.com/articles/unify-customer/adding-a-user-trait-category.md) - [Add an Event Category](https://docs.zeotap.com/articles/unify-customer/adding-an-event-category.md) - [Adding an ID Category](https://docs.zeotap.com/articles/unify-customer/adding-an-id-category.md) - [Add an ID Consent Category](https://docs.zeotap.com/articles/unify-customer/adding-an-id-consent-category.md) - [Add an ID Metadata Category](https://docs.zeotap.com/articles/unify-customer/adding-an-id-metadata-category.md) - [Auto Mapping](https://docs.zeotap.com/articles/unify-customer/auto-mapping.md) - [Batch vs. Real-Time Calculated Attributes](https://docs.zeotap.com/articles/unify-customer/batch-vs-real-time-calculated-attributes.md) - [Calculated Attributes](https://docs.zeotap.com/articles/unify-customer/calculated-attributes.md): Calculated attributes and real-time calculated attributes enable you to derive user-level insights by aggregating user actions over a specific time period. You can use these insights to create customer cohorts, segment users, and trigger personalized engagement. - [Catalogue](https://docs.zeotap.com/articles/unify-customer/catalogue.md) - [Categories for adding Catalogue fields](https://docs.zeotap.com/articles/unify-customer/categories-in-catalogue.md) - [Components of the Calculated Attributes Screen](https://docs.zeotap.com/articles/unify-customer/components-of-the-calculated-attributes-screen.md) - [Components of the Catalogue Screen](https://docs.zeotap.com/articles/unify-customer/components-of-the-catalogue-screen.md) - [Configure the ID Strategy](https://docs.zeotap.com/articles/unify-customer/configure-the-id-strategy.md) - [Configure the Country Enricher](https://docs.zeotap.com/articles/unify-customer/configuring-the-country-enricher.md) - [Configure the Custom Transformation Enricher](https://docs.zeotap.com/articles/unify-customer/configuring-the-custom-transformation-enricher.md) - [Configure the Derived Field Enricher](https://docs.zeotap.com/articles/unify-customer/configuring-the-derived-field-enricher.md) - [Configuring the Enrichers](https://docs.zeotap.com/articles/unify-customer/configuring-the-enrichers.md): This section explains the process of configuring the enrichers. - [Configure the Hardcode Enricher](https://docs.zeotap.com/articles/unify-customer/configuring-the-hardcode-enricher.md) - [Configure the Join Key Enricher](https://docs.zeotap.com/articles/unify-customer/configuring-the-join-key-enricher.md) - [Configure the Timestamp Enricher](https://docs.zeotap.com/articles/unify-customer/configuring-the-timestamp-enricher.md) - [Configure the Value Mapper Enricher](https://docs.zeotap.com/articles/unify-customer/configuring-the-value-mapper-enricher.md) - [Create a Real-Time Calculated Attribute](https://docs.zeotap.com/articles/unify-customer/create-a-real-time-calculated-attribute.md) - [Customer Data](https://docs.zeotap.com/articles/unify-customer/customer-data.md) - [Data Types in Catalogue](https://docs.zeotap.com/articles/unify-customer/data-types-in-catalogue.md): The following are the Data Types or Data Fields available in the Zeotap Catalogue: - [Default ID Strategy](https://docs.zeotap.com/articles/unify-customer/default-id-strategy.md): Under this strategy, all IDs received across the sources are used to identify a customer profile or create a new profile. Upon receiving any record, we create a UCID tied to all the IDs present. Post creation of this UCID, if there is data flowing in for the same user against any of the identifiers… - [Edit a Catalogue Field](https://docs.zeotap.com/articles/unify-customer/edit-a-catalogue-field.md): Refer to the below table to understand the editable and non-editable fields after a field is already added to your organisation's catalogue. - [Edit an ID Strategy](https://docs.zeotap.com/articles/unify-customer/edit-an-id-strategy.md): You can choose to edit an existing ID Strategy based on your business requirement. - [Editing a Catalogue Mapping](https://docs.zeotap.com/articles/unify-customer/editing-a-mapping.md) - [Enrichers](https://docs.zeotap.com/articles/unify-customer/enrichers.md) - [Enrichers for Custom Transformations](https://docs.zeotap.com/articles/unify-customer/enrichers-for-custom-transformations.md) - [Predefined Data Transformers](https://docs.zeotap.com/articles/unify-customer/enrichers-for-data-transformation-2816770049.md) - [FAQs about Calculated Attributes](https://docs.zeotap.com/articles/unify-customer/faqs-about-calculated-attributes.md) - [FAQs about Identity Resolution](https://docs.zeotap.com/articles/unify-customer/faqs-about-identity-resolution.md) - [FAQs about Mapping and Ingestion](https://docs.zeotap.com/articles/unify-customer/faqs-about-mapping-and-ingestion.md) - [Hashing Guidelines](https://docs.zeotap.com/articles/unify-customer/hashing-guidelines.md) - [High-fidelity or Custom ID Strategy](https://docs.zeotap.com/articles/unify-customer/high-fidelity-or-custom-id-strategy.md): The custom strategy gives you the control to configure your own ID resolution and unification logic for your account. Using this strategy, you can classify and prioritise the identifiers that you have shared with Zeotap in a more granular manner. You can define how Zeotap uses these identifiers to r… - [How does the Strategy Work](https://docs.zeotap.com/articles/unify-customer/how-does-the-strategy-work.md): In this strategy, as explained above, you can classify your identifiers as Primary or Secondary identifiers or Disable an ID from participating in ID resolution. - [How to Stitch Unknown to Known Profile using the Custom Strategy](https://docs.zeotap.com/articles/unify-customer/how-to-stitch-unknown-to-known-profile-using-the-custom-strategy.md): As per the nature of unknown or anonymous interaction, the identifier that is received or tracked is always of low fidelity. If these low-fidelity identifiers are marked as Secondary, then they do not unify with a known or high-fidelity identifiers’ profile. If you want to unify these anonymous prof… - [How to use NCE](https://docs.zeotap.com/articles/unify-customer/how-to-use-nce.md) - [ID Prioritisation](https://docs.zeotap.com/articles/unify-customer/id-prioritisation.md): Zeotap provides you with two levels of data merge control. Level 1 is when you classify an identifier as Primary and Secondary - where the system ensures a Secondary (low-fidelity) identifier-based record or profile is never merged with a Primary (high-fidelity) based record. - [Types of ID Strategies](https://docs.zeotap.com/articles/unify-customer/id-strategies.md): Zeotap allows you to build your own customer profile based on all the IDs and attributes collected from your customers across various sources integrated into Zeotap. This is done by selecting an ID Strategy, which enables ID resolution and unification of every incoming user record into a profile. - [Identity Strategy](https://docs.zeotap.com/articles/unify-customer/identity-resolution.md) - [Ingestion Filter Criteria](https://docs.zeotap.com/articles/unify-customer/ingestion-filter.md) - [Join Key Enricher](https://docs.zeotap.com/articles/unify-customer/join-key-enricher.md) - [Map the Catalogue](https://docs.zeotap.com/articles/unify-customer/map-the-catalogue.md): The process of mapping a source defines all attributes such as identifiers, traits, consent, events and more, that can be ingested into your Zeotap account. By mapping a source, you can standardise the disparate data coming from different source attributes to a common Zeotap catalogue field. Thereby… - [Map the Catalogue for Customer Data](https://docs.zeotap.com/articles/unify-customer/map-the-catalogue-for-customer-data.md) - [Map the Catalogue for Non-Customer Entity Data](https://docs.zeotap.com/articles/unify-customer/map-the-catalogue-for-non-customer-entity-data.md) - [Non-Customer Entity Data](https://docs.zeotap.com/articles/unify-customer/non-customer-entity-data.md) - [Override the Source Data Type](https://docs.zeotap.com/articles/unify-customer/override-the-source-data-type.md) - [Reserved Catalogue Fields](https://docs.zeotap.com/articles/unify-customer/reserved-catalogue-fields.md): Reserved fields are already part of your organisation’s catalogue. These fields are reserved for system use. Therefore, a field with the same name cannot be recreated for any other purpose. - [Scenario 1: Transformation of Consent Using a Custom Transformer](https://docs.zeotap.com/articles/unify-customer/scenario-1-transformation-of-consent-using-a-custom-transformer.md) - [Scenario 2: Transformation of Currency Data Using a Custom Transformer](https://docs.zeotap.com/articles/unify-customer/scenario-2-transformation-of-currency-data-using-custom-transformer.md) - [Scenario 3: Extraction of Object Data Using a Custom Transformer](https://docs.zeotap.com/articles/unify-customer/scenario-3-extraction-of-object-data-using-custom-transformer.md) - [Scenario 4: Transformation of Array Using a Custom Transformer](https://docs.zeotap.com/articles/unify-customer/scenario-4-transformation-of-array-using-custom-transformer.md) - [Scenario 5: Transformation of Cellphone Number into E164 Format Using a Custom Transformer](https://docs.zeotap.com/articles/unify-customer/scenario-5-transformation-of-cellphone-number-into-e164-format-using-custom-transformer.md) - [Standard Fields in Catalogue](https://docs.zeotap.com/articles/unify-customer/standard-fields-in-catalogue.md): This section covers the following topics: - [Supported Data Entities](https://docs.zeotap.com/articles/unify-customer/supported-data-entities.md): Zeotap, as a Customer Data Platform (CDP), collects various types of data associated with a customer, whether directly or indirectly. This data is then used to create a comprehensive customer profile, which can be activated using various modules on the Zeotap platform. - [Segment Membership Calculated Attribute](https://docs.zeotap.com/articles/unify-customer/system-defined-calculated-attributes.md) - [Taxonomy](https://docs.zeotap.com/articles/unify-customer/taxonomy-and-catalogue.md) - [Time-to-Live](https://docs.zeotap.com/articles/unify-customer/time-to-live.md) - [Understand One-to-Many Relationship in NCE](https://docs.zeotap.com/articles/unify-customer/understand-one-to-many-relationship-in-nce.md) - [Understand the Advance Fields](https://docs.zeotap.com/articles/unify-customer/understand-the-advance-fields.md) - [Understand the Basic Fields](https://docs.zeotap.com/articles/unify-customer/understand-the-basic-fields.md) - [Unify](https://docs.zeotap.com/articles/unify-customer/unify.md): Unify is a powerful tool that helps you to build a complete profile of your customers. Here, the events, profile attributes or consent information received along with the identifiers, are merged into a single profile to have a 360-degree centralised view of a customer. - [Use Cases for Custom Transformers](https://docs.zeotap.com/articles/unify-customer/use-cases-for-custom-transformers.md) - [Using Composite Key in NCE](https://docs.zeotap.com/articles/unify-customer/using-composite-key-in-nce.md) - [When to use a Catalogue Field](https://docs.zeotap.com/articles/unify-customer/when-to-use-a-catalogue-field.md): This topic explains the two scenarios when you can use a Catalogue Field. - [Why do we need NCE?](https://docs.zeotap.com/articles/unify-customer/why-do-we-need-nce.md) - [Zeotap Standard Fields](https://docs.zeotap.com/articles/unify-customer/zeotap-standard-fields.md): The Zeotap standard catalogue is created at the time of account creation. It contains all the standard universal identifiers, cookies and natively tracked user information by Zeotap. - [Zeotap Docs](https://docs.zeotap.com/index.md) - [How to Configure mTLS](https://docs.zeotap.com/profile-api/configuremtls.md): Step-by-step guide to configuring Mutual TLS (mTLS) as the data transport method for accessing the Zeotap Profile API. - [FAQs](https://docs.zeotap.com/profile-api/faqs.md): Frequently asked questions about the Zeotap Profile API, including deletion behaviour, data retention, and GDPR compliance. - [Profile API](https://docs.zeotap.com/profile-api/profileapi.md): High-level overview of the Zeotap Profile API — functionality, authentication, rate limits, and best practices. - [Understand Profile API through Use Cases](https://docs.zeotap.com/profile-api/usecases.md): Real-world use cases that demonstrate how the Zeotap Profile API can power personalisation, product recommendations, and agent-assisted interactions. ## OpenAPI Specs - [profileapi](https://docs.zeotap.com/profileapi.yaml) - [openapi](https://docs.zeotap.com/openapi.yaml) ## Optional - [Status](https://status.zeotap.com/) - [Composable CDP](https://composable-docs.zeotap.com/)