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The Criteo Offline Sales Reporting destination sends offline transaction data out of Zeotap CDP to Criteo. It is a real-time integration: records leave Zeotap CDP from a Journeys workflow through a Send to Destinations node, rather than on an audience refresh. For sending audience identifiers to your Criteo Ad Account as a contact list, see Criteo. For activating audiences against retailer and marketplace placements, see Criteo Retail Media.

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What this is

Criteo is a commerce media company that shows personalised ads to potential customers across the internet, primarily through retargeting. Offline Sales Reporting connects offline transaction data — in-store purchases, call-centre sales — back to your digital campaigns. Criteo matches those offline conversions to ad interactions using privacy-safe identifiers, so you can measure campaign impact across channels and weigh ad spend towards the audiences and strategies that drive both online and offline results. In Zeotap CDP the integration is configured once as a destination, with your Criteo Client Name and a field mapping. You then attach that destination to a Journeys workflow, and the records that reach the Send to Destinations node are forwarded to Criteo.

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Supported identifiers and actions

The integration supports email addresses, both raw and hashed, and event IDs. The destination exposes a single action, Send Offline Data to Criteo. On the mapping screen, you pair your catalogue attributes with the Criteo destination fields the action expects. The following fields are mandatory:
  • Email (Raw / MD5 / SHA256)
  • Event Id
  • Timestamp
  • Item ID
  • Item’s Price
  • Item’s Quantity
  • Store ID
  • Site Type
  • IP
  • User Segment
  • Account
By default, the mapping screen lists the output identifiers the platform accepts, such as email. You can edit that list, and add or remove identifiers from it.

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Prerequisites

Before you configure the destination, confirm you have:
  • An active Criteo account.
  • Your Client Name, in the format organizationname_offlinesales.
  • A Journeys workflow to attach the destination to, or the ability to create one. See Create a Workflow.
  • A Zeotap CDP user with access to the Destinations application.
  • Catalogue attributes in your workspace that carry the mandatory fields listed above, so you can complete the mapping.

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Create the Criteo - Offline Sales Reporting destination

1

Open the Destinations application

Log in to the Zeotap CDP App and go to Integrate → Destinations.
2

Start a new destination

Click + Create Destination.
3

Find the connector

Under All Destinations, search for Criteo - Offline Sales Reporting and click it.
4

Enter the destination details

A screen appears with details about the destination on the left and the fields required for the integration on the right. Complete both:
  • Destination Name — a name that identifies this destination for you, so it is easy to find when you attach it to a workflow.
  • Client Name — the Client Name you gathered in the prerequisites.
Click Next to move on to the mapping step.
Enter Destination Details step of the Criteo - Offline Sales Reporting destination, with empty Destination Name and Client Name fields and a two-step Destination Details / Mapping breadcrumb
5

Choose the action and map the fields

On the Mapping step, give the mapping a name, then:
  • Under Choose your Action, select Send Offline Data to Criteo.
  • Under Map the Fields, pair each catalogue attribute with the Criteo destination field it should populate. Cover every mandatory field listed above.
Click Create Destination to save the destination together with its mapping.
Mapping step with Send Offline Data to Criteo selected under Choose your Action, and a Map the Fields table pairing catalogue attributes with Criteo destination fields

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Add the destination to a journey

A saved destination does nothing on its own. To start sending data, attach it to the Send to Destinations node of a Journeys workflow.
1

Add a Send to Destinations node

In the workflow, click + and choose Send to Destinations.
Choose an action menu on the journey canvas, with Send to Destinations highlighted below the condition, delay and split options
2

Select the destination

Use the search box to find the destination you created, and select it from the list of available destinations.
Send to Destinations panel with a search box above a grid of saved destination cards, each labelled with its connector
3

Check the Destination Details tab

On the Destination Details tab, the Client Name field is populated automatically from the value you entered when you created the destination.
4

Set the action and mapping for this workflow

On the Destination Settings tab, choose the action and mapping you want this workflow to use.
5

Save

Click Save Destination. The destination is attached to the node.
Send to Destinations node with the Criteo - Offline Sales Reporting destination attached as a card showing its selected action, above the list of other available destinations

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Verify the destination is attached

After you save, confirm the following before you rely on the integration:
  • The destination appears when you search for it in the Send to Destinations node, which means it saved successfully.
  • Inside the node, the attached card shows the Criteo - Offline Sales Reporting connector, your destination name, and Send Offline Data to Criteo as the action.
  • On the Destination Details tab, the Client Name carried over from the destination you created and matches the organizationname_offlinesales value you entered.
For confirmation that Criteo has received and matched the offline conversions, check Criteo’s own reporting, or ask your Criteo representative where offline conversions surface for your account. That processing happens on Criteo’s side and is not visible in Zeotap CDP.

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Troubleshoot delivery to Criteo

This page documents no failure conditions specific to Criteo Offline Sales Reporting. The checks below are the general ones for a real-time destination. If the destination is configured as described above and records still do not arrive, contact your Zeotap representative. Include the destination name, the workflow and its published state, the mapping you configured, and what you observed on the Criteo side.

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Next steps

Last modified on October 6, 2026