Audience Status

Status	Description	Colour Code
Published	This indicates that the Audience is created successfully and can be activated.	Blue
Active	This indicates that the Audience is active as a Destination is attached to it.	Green
In Progress	This indicates that the Audience creation is in progress.	Amber
Failed	This indicates that the Audience creation has failed.	Red
Paused	This indicates that the Audience is currently paused.	Grey
Draft	This indicates that the Audience is in draft stage.	Grey
Archived	This indicates that the Audience is archived.	Black

Activation Status

Status	Description	Colour Code
Success	This indicates that the destination upload is successful.	Green
In Progress	This indicates that the destination upload is in progress.	Amber
Failed	This indicates that the destination upload has failed.	Red

Additional information available for Activation Status

On hovering over the Activation Status of a particular Audience, a window appears displaying the following information:

Count of the successful destinations
Count of the failed destinations
Count of in-progress destinations
Message about the overall destination status (if any)
Icons of each destination with the relevant colour code for their respective statuses

Last modified on February 26, 2026

⌘I