Audience Lifecycle - Zeotap docs

In the Audience Lifecycle screen, you can track the various states an audience transitions through, such as when it is created, edited, paused, resumed and more. You can also view lifecycle events based on actions performed on the audience, as well as events related to the audience’s activation status. The Audience Lifecycle feature provides a detailed view of all events, including timestamps and the individuals responsible for each event, as shown in the image below.

Audience States

The table below outlines the various states an audience can transition through.

Audience State	Description
In Progress	When the audience is being created or saved
Paused	When the audience is paused
Edited	When the audience is being edited
Published	When the audience is successfully created
Activation Removed	When the audience is deactivated or removed from activation
Draft	When the audience is saved as a draft
Failed	When the audience processing fails due to a technical issue
Active	When the audience is activated through linking to a destination, A/B testing, or membership refresh
Resumed	When the audience is resumed from a paused state

Lifecycle Events

Audience Lifecycle Events Based on Actions

The table below outlines the different lifecycle events based on the actions performed on the Audience.

Lifecycle Event	When It Occurs	Artefacts Shown
Created	When the audience is saved	User Name and Timestamp of the event
Draft Created	When the audience draft is saved	User Name and Timestamp of the event
Paused	When the audience is paused	User Name and Timestamp of the event
Edited	When the audience is edited	User Name and Timestamp of the event
Draft Edited	When the audience draft is edited	User Name and Timestamp of the event
Resumed	When the audience is resumed	User Name and Timestamp of the event
Re-executed	When the audience is re-executed from the backend due to support intervention	Support Team and Timestamp of the event
Audience Computation Successful	When the audience computes successfully	Timestamp of the event
Audience Computation Failed	When the audience computation fails	Timestamp of the event and the Failure reason

Audience Lifecycle Events Based on Activation Status

The table below outlines the different lifecycle events based on the audience’s activation status.

Lifecycle Event	When It Occurs	Artefacts Shown
ActivatedLinked to ‘X’ destination(s)	When the audience is linked to destination(s)	User Name and Timestamp of the event
ActivatedMembership refresh enabled	When Membership Refresh is enabled	User Name and Timestamp of the event
ActivatedDeletion enabled	When a delete audience is created	User Name and Timestamp of the event
Activation UpdatedLinked to 1 destination(s)	When an additional destination is linked to the audience	User Name and Timestamp of the event
Activation Updated1 destination removed	When a destination is removed from the audience	User Name and Timestamp of the event
Activation UpdatedLinked to 1 destination, 1 destination removed	When a destination is linked and removed in the same request	User Name and Timestamp of the event
Activation UpdatedMembership refresh updated	When Membership Refresh Frequency is changed	User Name and Timestamp of the event
Activation UpdatedMembership refresh disabled	When Membership Refresh is disabled	User Name and Timestamp of the event
Activation UpdatedDeletion frequency updated	When a delete audience’s frequency is updated	User Name and Timestamp of the event

​Audience States

​Lifecycle Events

​Audience Lifecycle Events Based on Actions

​Audience Lifecycle Events Based on Activation Status

Audience States

Lifecycle Events

Audience Lifecycle Events Based on Actions

Audience Lifecycle Events Based on Activation Status