Step 4 - Set Up the Trigger

• All Page Views: Use GTM’s built-in All Pages trigger if you only want to track page views.
• All Events: Use a custom event trigger to capture a broader range of events, such as clicks, form submissions, or custom-defined events.

​

Trigger Configuration Methods

• Method 1: Create Trigger Separately
• Method 2: Add Trigger While Creating the Tag

​

Method 1: Create Trigger Separately

1. Navigate to the Triggers section in GTM from the left-hand menu.
2. Click New to create a new trigger.
3. Provide a descriptive name (e.g., Login Event Trigger).
4. Click the Trigger Configuration block to open the trigger type options.
5. Under the Other category, select Custom Event as the trigger type.
6. Enter the event name, for example:
   Login event
   
7. Enable Use regex matching if your events follow a specific naming pattern.
   • Recommended regex for capturing all events except GTM system events:
     ^(?!gtm\.load)(?!gtm\.dom).*
     
8. Select the All Custom Events option to apply the trigger to all matching events.
9. Click Save to create the trigger.
10. Attach this trigger to the Zeotap Collect Tag in the Tag Configuration.

This setup ensures that your Zeotap Collect Tag fires for all relevant custom events on your website, excluding internal GTM events such as gtm.load and gtm.dom.

​

Method 2: Add Trigger While Creating the Tag

1. Navigate to the Tag Configuration section of the tag.
2. In the Triggering section, click the + button.
3. In the Choose a trigger window, click + again to create a new trigger.
4. Choose Custom Event as the trigger type.
5. Enter the event name, such as:
   Login event
   
6. Enable Use regex matching if needed and input the following pattern:
   ^(?!gtm\.load)(?!gtm\.dom).*
   
7. Select the All Custom Events radio button.
8. Click Save to add the trigger to your tag configuration.

​

Final Notes

• The trigger setup is a critical step to ensure the Zeotap Collect Tag only fires when meaningful user interactions occur.
• Custom events offer flexibility to track a variety of interactions beyond just page views.
• The provided regex pattern excludes common system events to prevent unnecessary data collection.

​

Example Trigger Configuration

Event Name: Login event
Use Regex: ✓
Regex Pattern: ^(?!gtm\.load)(?!gtm\.dom).*
Trigger Type: Custom Event