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The Zeotap Collect Tag is a custom template in the GTM Community Gallery. Install it once into your container, configure your write_key and tracking options, and trigger it from any GTM event. The tag is asynchronous and does not affect site load.

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How it works

GTM has three main parts:
  • Tags — snippets of JavaScript or tracking pixels.
  • Triggers — conditions that fire a tag.
  • Variables — additional context the tag and trigger need.
The Zeotap Collect Tag pulls event data from the GTM dataLayer. You set up a data layer on your site that captures event-relevant info (page name, user email, purchase total, etc.); the tag reads from it and posts events to your Zeotap CDP Source.

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Prerequisites

  • Access to a Zeotap CDP instance with a GTM Source created (provides your write_key)
  • A GTM account with a container installed on your site — see Setting up and installing Tag Manager
  • A configured dataLayer on your site capturing the events you want to track
CMP setup: ensure your CMP configuration includes Vendor ID 1469 for first-party data tracking. Add Vendor ID 301 if cookie sync is enabled.

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Explore the docs

Quick Start

Import the template, add the tag, set up a trigger.

Configuration

Write key, consent, tracking, identities, GA, advanced settings.

API Reference

All template options, event hooks, and data layer keys.

Examples

Trigger setup, login event, hashed identities, GA integration.

FAQ

Validation, debugging, common gotchas.

External reference

Authoritative GTM SDK documentation.
Last modified on June 22, 2026