To understand this better, let’s assume you want to send a special deal for order values exceeding 8000 within a 1-hour timeframe. In this case, you can create a Real-Time Calculated Attribute as follows:
1
Navigate to Calculated Attributes under Unify.
2
Under the Real Time Attributes tab,
click + Create Attribute.
3
In the Attribute name field, enter a descriptive name to refer to the Real Time Calculated Attribute.
4
In the Description field, enter a description to remember details about the attribute.
5
Select the appropriate Aggregation type using the drop-down menu. The values can be Count, Sum and Unique List.
6
In Select a field, choose the attribute on which the calculation works based on the chosen aggregation type.
7
In event(s) field, provide the event name(s). In the example shown below, the event name is Event OrderVal.
8
You can further specify conditions for your Calculated Attributes by clicking Add Condition. Note that you can also include Non-customer entity data in the conditions based on your requirement.
9
In the Run Computation section, choose the time period for the calculation.
10
Click Save to create the Real Time Calculated Attribute.
