What is Labs?
Labs is Zeotap’s early-access programme — a dedicated space within the platform where the newest AI and ML capabilities are made available before they reach general release. Features in Labs are fully functional and run on your real data, but they are still in active development. The intention is to get you involved early: your feedback directly shapes how these features evolve.Why early access? Zeotap operates on 4-week feedback cycles for Labs features. Reporting issues or sharing what works well means improvements reach you faster than they would in a standard release cycle.
What’s inside Labs
Labs currently contains the AI Playground, the hub for all AI-powered tools in Zeotap, alongside the standalone betas below. Additional programmes may join Labs over time as new capabilities enter beta.AI Playground
The home for AI and ML features. Includes the Audience Recommender (live), with Category Affinity and Next Best Action coming next.
Zeotap MCP
Query your Zeotap CDP in plain language from Claude, ChatGPT, or any MCP-compatible AI assistant — schema, health, comparisons, and suggested definitions, read-only in this beta.
Giving feedback
Your input is the primary mechanism through which Zeotap improves these features before general release. You can share feedback through:- In-product feedback mechanisms within each Labs feature
- Your Customer Success Manager