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Pixel files are versatile and can be utilised across various digital marketing channels, including websites, emails and advertisements. They enable tracking and data collection without significantly impacting the user experience, as they are generally invisible to the visitor.

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Understand Web Pixel Source with a Use Case

For example, a FinTech company can use web pixel files to track user interactions on their website, emails, and advertisements. The company can gather valuable data on user behaviour, such as clicks, form submissions and page visits by embedding pixel codes within these digital assets. This data can be used to analyse user engagement, optimise marketing campaigns and personalise financial product offerings, ultimately improving the user experience and increasing customer satisfaction in a non-intrusive manner. Note that the Pixel URL hits the Zeotap APIs with the event-related information and is recorded based on the provisioned write_key.

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Understand the Differences Between Web Image Pixel, App Image Pixel and iFrame

The following table explains the difference between web image pixel, app image pixel and iFrame:
Note:For more information about how to create a Pixel or iFrame Source, refer here.
Last modified on February 26, 2026