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What this is

Adjust is a mobile measurement partner that attributes and records what happens in your mobile app. This integration brings that activity into Zeotap CDP — installs, reattributions, sessions, events, reinstalls and uninstalls — so it sits alongside the rest of your customer data and can be used to build audiences, apply consent filters and activate to your downstream channels. The integration has two halves:
  1. In Zeotap CDP, you create a Server-to-Server source. On creation, Zeotap generates a write key for that source, shown on its IMPLEMENTATION DETAILS tab.
  2. In Adjust, you enable the Zeotap module in Campaign Lab and paste that write key in. From then on, Adjust sends a callback to Zeotap each time the activity occurs.
No Adjust credentials are entered in Zeotap CDP, and no engineering work is needed in your app — authentication runs the other way round, with Adjust authenticating to Zeotap using the write key this page generates for you.
Adjust treats Zeotap as a partner it shares data with, which is what makes this a source in Zeotap CDP. If you are used to thinking of Adjust as a destination, note that the data flows from Adjust to Zeotap, not the other way.

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Prerequisites

Before you start, confirm the following:In Zeotap CDP:
  • Access to the Sources application under Integrate, with permission to create a source.
  • The region for this source, decided in advance. It has to correspond to the Region you select in Adjust. See Region of storage.
  • The data entity for this source — Customer Data or Non Customer Data. See Supported Data Entities.
In Adjust:
  • Access to Campaign Lab in the Adjust dashboard, with permission to enable partner integrations and edit data-sharing settings.
  • The app you want to share data for, and the platform — Android, iOS, or both.
  • The in-app events you want to map, if you plan to share events.

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Create the Server-to-Server source in Zeotap CDP

This is where the write key comes from. For the full reference on this source type, see Create and Implement the Server-to-Server Source.
1

Open the Sources application

Log into the Zeotap CDP app, open the Sources application under Integrate, and click + Create Source.
2

Choose the category and data source

Choose Server to Server as the Category, then click HTTP API as the Data Source.
The CREATE SOURCE dialog with Server to Server selected as the Category
The CREATE SOURCE dialog with HTTP API selected as the Data Source
3

Enter the source details

In the source creation window, enter:
  1. A short, descriptive name that makes the origin obvious — for example, Adjust - Android - Installs.
  2. The region of upload where the data will be stored. It has to correspond to the Region you select in Adjust. See Region of storage for guidance.
  3. Under Data Entity, choose Customer Data or Non Customer Data, depending on the payload.
The source creation window showing the source name field, the region selection and the Data Entity options
4

Create the source

Click CREATE SOURCE. The new source appears on the source listing page with the Created status.
The source listing page showing the newly created source with the Created status
5

Copy the write key

Open the source and go to the IMPLEMENTATION DETAILS tab. Copy the write key — for this integration it is the only value you need, as Adjust supplies the endpoint itself.
The IMPLEMENTATION DETAILS tab of a Server-to-Server source, showing the write key and the API URL
Treat the write key as a secret: copy it straight into Adjust rather than pasting it into a ticket, an email or a shared document.
Wait 30 minutes after source creation before using the write key. Requests made before the key propagates will fail authentication.

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Decide how many sources you need

Each write key belongs to one source. You can point several activity types at the same source by reusing its write key, or keep them apart by creating a source per activity type.
  • Installs and reattributions share one write key. They use the same schema, and in Adjust they are controlled by a single field.
  • Sessions, events, reinstalls, reattribution reinstalls and uninstalls each have their own field in Adjust. Give a field a write key if you want that activity, and leave it blank if you do not.
Repeat the steps above for each source you decide to create, and keep a note of which write key belongs to which activity.

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Configure the Zeotap module in Adjust

1

Find Zeotap in Campaign Lab

In the Adjust dashboard, open Campaign Lab and open the Network selection screen. Search for Zeotap, select it, and click Next.
Adjust's Network selection screen with zeotap typed in the search box and the Zeotap partner card shown as the only result
2

Choose your app

On the App selection screen, choose the app you want to share data for, then click Next.
3

Enable data sharing for each platform

The Enable data sharing window has a separate section for Android and for iOS. Complete each platform you want to send data for, then click Enable.
Adjust's Enable data sharing window showing the Android section with the Enabled toggle, Region and Default Country Code dropdowns, the Write Key field, and the optional Sessions, Events, Reinstalls, Reattribution Reinstalls and Uninstalls write key fields
  1. Turn the Enabled toggle on for the platform.
  2. Select your Region — eu or us. This has to match the region of your Zeotap source.
  3. Select a Default Country Code.
  4. Enter your Write Key. This is the main key, and it covers installs and reattributions.
  5. Enter the optional write keys for any other activity you want to share, and leave blank anything you do not: Sessions Write Key, Events Write Key, Reinstalls Write Key, Reattribution Reinstalls Write Key, Uninstalls Write Key.
The Region dropdown in Adjust expanded, showing the two options eu and us
Region is mandatory. If no region is selected, the module is not enabled at all.
Adjust offers only eu and us. If the region on your Zeotap source is not one of those two, check with your Zeotap account manager which Adjust region to select before you enable the module — sending to the wrong region means the data is not accepted.
The Default Country Code dropdown in Adjust expanded, showing an alphabetical list of countries
Why a default country code is required. Zeotap needs a country value on every record, and Adjust cannot always determine one — on server-to-server activities, for example, where no IP address is shared. When Adjust has no country for a record it sends this default instead, so the record is accepted rather than dropped.
4

Set your data-sharing options

Once the module is enabled, control what is shared on the Select data sharing options screen. For what each option covers on Adjust’s side, see Adjust’s Choose data sharing options. Installs and Reattributions are shared by default, from all attribution sources. Tick any additional activity you want — Send ad revenue, Sessions, Uninstalls and reinstalls, or In-app revenue (from in-app purchases).
Adjust's Select data sharing options screen for Android, showing that installs and reattributions are shared by default and the checkboxes for ad revenue, sessions, uninstalls and reinstalls, and in-app revenue
Ticking a box here is not enough on its own. Enabling an activity tells Adjust you want it, but the callback only fires once the corresponding write key has been entered. To share In-app revenue, Adjust additionally requires that you map the events which generate revenue.
5

Map your events

Only needed if you are sharing in-app events. Go to Map your events, select the events you want to share, map them to the values you want Zeotap to receive, and save the mapping.Data for any event you have not mapped is not sent, even with the Events Write Key in place.
Write key format. Adjust validates each write key as a UUID — 32 hexadecimal characters in an 8-4-4-4-12 pattern, for example 550e8400-e29b-41d4-a716-446655440000. Paste the key exactly as Zeotap generated it, with no leading or trailing spaces.

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What Adjust sends to Zeotap

Each activity arrives as five groups of fields — event, page, user, consent and device. None of this needs configuring: Adjust populates and sends it once the module is enabled.

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Verify data is arriving

Trigger the activity in your app — a fresh install is the simplest test, since installs are shared by default. The source’s status on the Sources listing tells you how far the integration has progressed: For the full set of statuses and the other columns on the listing, see Components of the Source Listing Page. Once the status reaches Integrated, check the data itself:

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Troubleshoot the integration

If you need further assistance, contact Zeotap support at support@zeotap.com with the source name and its ID from the Sources listing. For questions about the Adjust dashboard itself, contact Adjust support.

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Limitations

  • Three fields are not shared by Adjust. Adjust does not pass att_status, event_token or tracker_token to partners. You still receive the event name (event) and the tracker name (tracker_name), so in most cases nothing is lost.
  • ATT status needs app development work. Because Adjust does not forward ATT status alongside device identifiers, the only way to receive it is to pass it as a partner parameter from your app, which requires a change in the app on both platforms — see Adjust’s documentation on global partner parameters for iOS and Android. If you do not need ATT status, tracking_enabled gives you a simpler signal — but the two are not equivalent: ATT status has four values (0 Not determined, 1 Restricted, 2 Denied, 3 Authorized) where tracking_enabled has two.
  • A blank write key means no data, by design. Zeotap does not accept data without a valid write key, so Adjust skips that callback rather than sending it.

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Next steps

Last modified on September 28, 2026