Quick Start - Zeotap docs

Import the Zeotap Collect Tag template

Add the tag

Click Tags from the left menu.
Click New and name the tag (e.g. Zeotap Collect).
Click Tag Configuration and search for Zeotap Collect Tag Template under the Custom tab.
Click the template to start configuring.

Configure the tag (minimum required)

In the tag configuration screen, fill these required fields:

Write Key — paste the write_key from your GTM Source’s IMPLEMENTATION DETAILS tab.
User Country — optional ISO Alpha 3 country code. Determines storage region; defaults to IP-derived country if omitted.
Consent Method — pick Default Opt-in, Check TCF CMP, or Custom Consent. See Consent.

Everything else (tracking, identity, GA) can be added incrementally. See the full Configuration reference.

Set up a trigger

The recommended trigger captures real events on the site (not GTM’s internal gtm.load / gtm.dom).

Trigger Configuration → New.
Choose Custom Event as the Trigger Type.
Enter ^(?!gtm\.load)(?!gtm\.dom).* as the event name and select Use regex matching.
Select All Custom Events.
Save and attach this trigger to the Zeotap Collect tag.

Alternative: use the built-in All Pages trigger if you only want page views, or All Events for everything.

Validate in GTM Preview

From the Tags page, click Preview in the top-right corner.
In the Tag Assistant window, enter your site URL and click Start.
Perform an action on the site that should trigger an event.
Right-click → Inspect → Console tab and check the dataLayer for the event name.
Back in Tag Assistant, click Continue and look under Tags Fired to confirm Zeotap Collect fired.

To verify ingestion, log into the Zeotap CDP, open your GTM Source, and watch the PREVIEW tab.

Next steps

Tracking, identities, GA, advanced.

Every option exposed by the template.

Validation, debugging, gotchas.

Last modified on June 22, 2026

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