> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zeotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Why do we need NCE?

By enriching user profiles with Non-Customer Entity Data helps you gain deeper insights into your users. By associating user-specific data with contextual attributes such as product details, purchase activity, or campaign interactions, you can improve targeting and advertising outcomes.

* **Improve audience segmentation**: Use Non-Customer Entity Data to create detailed user groups based on preferences and behaviours. Example: Identify users who frequently purchase fitness equipment and group them as fitness enthusiasts for targeted outreach.
* **Enable personalised targeting**: Deliver advertisements tailored to your users' interests by linking their profiles with relevant non-customer data. Example: Associate a user with specific product views or incomplete purchases to show ads featuring those products or related items.
* **Boost advertisement performance**: Analyse enriched profiles to refine your advertising strategies.
  Example: Discover which campaigns or products resonate most with specific audiences to increase conversions and maximise return on investment.
* **Ensure cross-channel consistency**: Use enriched profiles to provide a unified experience across all channels. Example: A user who views a product on your website can receive ads for the same product on social media or in email campaigns.

Non-Customer Entity Data helps you go beyond basic demographics to deliver more relevant, engaging, and effective advertisements, improving overall marketing outcomes.

## Related Topics

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