> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zeotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Frequently Asked Questions

The following are some of the frequently asked questions about Customer 360:

<AccordionGroup>
  <Accordion title="What attributes can I see in the detailed view?">
    Currently, the Detailed view displays the IDs, User Traits and Consent related attributes unified against a user profile.
  </Accordion>

  <Accordion title="Can I look up using any identifier provided by a user?">
    You can lookup based on the immutable Identifier. This is determined based on the ID strategy selected in your Zeotap account. In the case of the default ID strategy, all the identifiers ingested into Zeotap are considered. In the case of high fidelity, the primary and secondary identifiers that are part of your ID strategy are considered. Disabled IDs are not available for lookup.
  </Accordion>

  <Accordion title="Can I look up a user based on profile traits?">
    The purpose of Customer 360 is to view a user profile. A user profile is created based on the identifier. Therefore, identifiers are necessary to look up a profile.
  </Accordion>

  <Accordion title="Why am I seeing identifiers that are not shared by me?">
    Depending on your source integration, you may see additional identifiers against a user profile. These are mostly noticed in the case of streaming sources where it is possible that you had placed our native tags to capture a user’s web interaction data. Along with that, there may be some first-party and third-party cookie identifiers that would be set and stored against a user profile for activation.
  </Accordion>

  <Accordion title="What is UCID?">
    UCID is Zeotap’s unique ID stamped for a profile. This is a persistent ID and it is maintained against a user profile as UCID or linked UCID (which is tracked in case of this profile merged to a UCID as part of identity reconciliation).
  </Accordion>

  <Accordion title="For complying with GDPR right to erasure request, which ID should I send to the support team for deletion of the profile?">
    Once you have looked up your user profile in Customer 360 and have confirmed the identity of the individual, you can share only the UCID in your request to the support team.
  </Accordion>

  <Accordion title="How can I get access to Customer 360?">
    Customer 360 has to be activated at the account level. Reach out to your Zeotap representative for assistance.\
    Once Customer 360 is activated for your Zeotap account, the Admin of your account can give access to this feature for your individual user roles, under User Management. To know more, refer [here](/articles/user-management-customer/creating-a-user-3007316037).
  </Accordion>

  <Accordion title="If a deletion request is raised using our Deletion API, can I see the name of the user who initiated the deletion?">
    If the user profile is deleted from your Zeotap the Zeotap CDP App user interface, then the user who initiated the deletion can be found in the deleted profile log. Whereas, if the request is raised using the Delete API, then it is logged as *deleted by the Profile API User*.
  </Accordion>

  <Accordion title="Can I get more information about the profile deleted using a Profile API request?">
    If a profile is deleted using our Delete API, no named user is logged against this request. However, we can share a backend log of the request, the IP of the server from where the request was raised for your perusal. Note that we maintain the audit log for the last 90 days only. To raise a request, reach out to your Account representative or the Zeotap Support team.
  </Accordion>
</AccordionGroup>