> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zeotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a Deletion Rule for Non-Customer Entity Data

> Non-Customer Data Lifecycle is a cleanup process that ensures data like product catalogues, order data, feed data, campaign data, account data, and so on stays relevant and actionable. Use this feature to define rules for deleting outdated non-customer data from a source.

To successfully create a deletion rule, you need to configure the **Rule Settings** and **Deletion Rule** tabs in the **Create Deletion Rule** window under NCE Data Lifecycle. To do so, perform the following steps:

<Steps>
  <Step>
    Navigate to **Data Lifecycle** under the **Protect** module.
  </Step>

  <Step>
    Go to the **NCE Data Lifecycle** tab and click **+**    **Create Deletion Rule**.

    <Frame>
      <img src="https://mintcdn.com/zeotap/vWYg60CIdUV5Qaiz/articles/protect-customer/Storage/protect-customer/create-a-deletion-rule-for-nce-data/create-a-deletion-rule-for-nce-data-2025-01-09-1.png?fit=max&auto=format&n=vWYg60CIdUV5Qaiz&q=85&s=bb519ac9bd2725c7a55acc88bf33d5fd" alt="" width="3010" height="912" data-path="articles/protect-customer/Storage/protect-customer/create-a-deletion-rule-for-nce-data/create-a-deletion-rule-for-nce-data-2025-01-09-1.png" />
    </Frame>
  </Step>

  <Step>
    In the new window that appears, provide the following details:

    a. Enter a suitable name and description for the deletion rule in the respective fields. <br />
    b. Use the **Frequency** option to configure how often the deletion occurs. In addition, you can set the start and end date for the deletion rule. Currently, we support the following frequencies:

    * One-time
    * Daily
    * Weekly
    * Monthly

    Note that you can configure only one recurring rule on an NCE source. However, you can configure as many one-time rules as needed. In case you need to reuse an already created one-time, you can do so by archiving the existing one-time rule and creating a new one-time rule.

    <Frame>
      <img src="https://mintcdn.com/zeotap/vWYg60CIdUV5Qaiz/articles/protect-customer/Storage/protect-customer/create-a-deletion-rule/create-a-deletion-rule-2024-04-30-1.png?fit=max&auto=format&n=vWYg60CIdUV5Qaiz&q=85&s=be297f9de28eab185ae2050050d7b0fa" alt="" width="3584" height="1802" data-path="articles/protect-customer/Storage/protect-customer/create-a-deletion-rule/create-a-deletion-rule-2024-04-30-1.png" />
    </Frame>
  </Step>

  <Step>
    Once you have configure all the settings on the **Rule Settings** tab, click **Next** to go the **Deletion Rule** tab.
  </Step>

  <Step>
    Here, you can set criteria based on which the NCE records from the chosen source get qualified for deletion.

    <Frame>
      <img src="https://mintcdn.com/zeotap/vWYg60CIdUV5Qaiz/articles/protect-customer/Storage/protect-customer/create-a-deletion-rule/create-a-deletion-rule-2024-04-30-2.png?fit=max&auto=format&n=vWYg60CIdUV5Qaiz&q=85&s=ab2c9432e432babc22dd8214201cb8d6" alt="" width="3584" height="1802" data-path="articles/protect-customer/Storage/protect-customer/create-a-deletion-rule/create-a-deletion-rule-2024-04-30-2.png" />
    </Frame>
  </Step>

  <Step>
    Click **Save** and confirm to create the deletion rule when prompted. This will permanently delete the qualified records/data from the system. Note that the deletion may take one hour to 10 days, depending on the volume of qualified data and the pipeline sequence

    <Note>
      **Note:**

      *The deletion process is irreversible. Ensure all necessary precautions are taken before triggering the deletion rule.*
    </Note>
  </Step>
</Steps>