> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zeotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Quantcast

## Overview

Quantcast is an advertising technology company that empowers brands, agencies and publishers to know and grow their audiences online through the usage of their patented AI and machine learning engine. They deliver automated insights, marketing performance, and results at scale to drive business growth.

## Supported Identifiers

This integrations only supports Quantcast Cookies.

## Available Actions and Supported Features

The following table lists the available action types for the integration and the supported features for each action type:

| Action Name                   | [ID EXTENSION](/articles/segment-customer/extend-your-audience#id-extension) | [DELETE](https://docs.zeotap.com/articles/#!integrate-customer/delta-upload-and-delete-functions) | [DELTA UPLOAD](https://docs.zeotap.com/articles/#!integrate-customer/delta-upload-and-delete-functions) |
| :---------------------------- | :--------------------------------------------------------------------------- | :------------------------------------------------------------------------------------------------ | :------------------------------------------------------------------------------------------------------ |
| Send identifiers to Quantcast | ✅                                                                            | -                                                                                                 | -                                                                                                       |

## Components of Quantcast

Ensure that you have the **Data owner pcode** available with you to go ahead with the destination creation. The Data owner pcode refers to the customer's code given by Quantcast.

## Create a Destination for Quantcast

Perform the following steps to create a Destination for Quantcast:

<Steps>
  <Step>
    Log into the Zeotap CDP App and go to the **DESTINATIONS** application.
  </Step>

  <Step>
    Click **+ Create Destination.**

    <Frame>
      <img src="https://mintcdn.com/zeotap/oGjzXQ32KVGTt8MH/articles/integrate-customer/Storage/integrate-customer/adform/Destinations_all_1.png?fit=max&auto=format&n=oGjzXQ32KVGTt8MH&q=85&s=92dfe8ecb29e59c9d7d57cb954e54618" width="3520" height="772" data-path="articles/integrate-customer/Storage/integrate-customer/adform/Destinations_all_1.png" />
    </Frame>
  </Step>

  <Step>
    Under **All Destinations**, search for **Quantcast**.

    <Frame>
      <img src="https://mintcdn.com/zeotap/oGjzXQ32KVGTt8MH/articles/integrate-customer/Storage/integrate-customer/adform/Destinations_all_2.png?fit=max&auto=format&n=oGjzXQ32KVGTt8MH&q=85&s=6f5f0f5367788fb4e9e946f4b3cb5874" width="3510" height="1144" data-path="articles/integrate-customer/Storage/integrate-customer/adform/Destinations_all_2.png" />
    </Frame>
  </Step>

  <Step>
    Click **Quantcast.** A screen appears displaying details about the particular destination towards the left. On the right-hand side of the screen find a list of fields that are required for the integration to be established. Enter the required details as mentioned in the following steps:

    a. Enter a name for the Destination.

    b. Enter the **Data owner pcode**.

    c. Review all the values entered above and then click **Next** to proceed.

    <Frame>
      <img src="https://mintcdn.com/zeotap/wwl-XxoFg7U2kGQg/articles/integrate-customer/Storage/integrate-customer/quantcast/quantcast-2023-11-09.png?fit=max&auto=format&n=wwl-XxoFg7U2kGQg&q=85&s=5683eb1bd99dbb142f34d6c9899a89e1" width="3584" height="1802" data-path="articles/integrate-customer/Storage/integrate-customer/quantcast/quantcast-2023-11-09.png" />
    </Frame>
  </Step>

  <Step>
    In the new screen that appears, choose the appropriate Action and mapping as explained below.

    a. Choose the desired [action](/articles/integrate-customer/destinations#actionsanchor) under **Choose your Action** and then choose the corresponding identifiers under **Map the Fields**. By default, the [Output Identifiers](https://docs.zeotap.com/articles/segment-customer/choose-the-output-identifiers) that are accepted by the platform such as, MAIDs, Cookies, email Ids and more are displayed. However, you can edit, add or remove an identifier from the list. To do so, refer [here](/articles/integrate-customer/destinations#mappingsanchor).

    b. Click **Create Destination**. The created Destination gets listed in the **Audiences** applications, which can be linked to an Audience/segment.

    <Frame>
      <img src="https://mintcdn.com/zeotap/wwl-XxoFg7U2kGQg/articles/integrate-customer/Storage/integrate-customer/quantcast/quantcast-2023-11-09-1.png?fit=max&auto=format&n=wwl-XxoFg7U2kGQg&q=85&s=a3010a959d32583f8606d877b164ee5f" width="3584" height="1802" data-path="articles/integrate-customer/Storage/integrate-customer/quantcast/quantcast-2023-11-09-1.png" />
    </Frame>
  </Step>
</Steps>

## Link an Audience to the Quantcast Destination

For information about how to link an Audience or segment to the created Destination in the **Audiences** application, refer [here](/articles/integrate-customer/link-an-audience-to-the-destination). Note that it can take up to three business days for segments to be available at the Quantcast seat.

<Note>
  **Note:**

  Ensure that the following points are taken care of, while linking an Audience/segment to the Quantcast Destination:

  * If a segment contains less than 10,000 customers, then the effectiveness of ad targeting may be limited.
  * Ensure that a minimum of 2000 customers are available in the segment. Otherwise, the segment might fail.
</Note>
