> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zeotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQs related to Google Consent Update

> The following are some of the frequently asked questions regarding the consent update for Google Customer Match:

<AccordionGroup>
  <Accordion title="What does the European Union (EU) user consent policy involve?">
    The EU user consent policy mandates compliance with the Digital Markets Act (DMA), a recent regulation in the European Union (EU). It requires obtaining user consent before conducting ad personalisation activities.
  </Accordion>

  <Accordion title="How does this consent update relate to Google's operations?">
    Google wants their partners and advertisers to send consent signals of users for Customer Match uploads. Note that Customer Match lists are used in Google Ads and Google DV360.
  </Accordion>

  <Accordion title="Which signals are impacted due to this consent update?">
    The following are the signals impacted due to the Google consent update:

    * `ad_user_data`, which sets consent for sending user data to Google for advertising purposes.
    * `ad_personalization`, which sets consent for ad personalisation.
  </Accordion>

  <Accordion title="What are the timelines by which these consent signals need to be sent?">
    Consent signals must be sent to Google starting March 6th, 2024, for users within the European Economic Area (EEA).
  </Accordion>

  <Accordion title="Is this consent update applicable to the UK?">
    While the EU consent policy applies to the UK, the Digital Markets Act (DMA) does not, as the UK is a non-European Economic Area (EEA) country.
  </Accordion>

  <Accordion title="What are the steps that Zeotap needs to perform to be aligned with this consent update?">
    Zeotap will start sending **GRANTED** consent status for both `ad_user_data` and `ad_personalization` consent signals assuming that customers ensure only consented users are uploaded to Google. This is applicable to the following Destinations:

    * Google Customer Match
    * Google Customer Match - Customer Contact Information
    * Google Customer Match - Mobile Identifiers
  </Accordion>

  <Accordion title="What relevant steps is a customer required to perform to be aligned with this consent update?">
    Customers need to ensure only the consented users qualify an audience. They can achieve this by:

    * Ingesting appropriate consent parameters to Zeotap that cover the two consent signals google is asking (`ad_user_data`, `ad_personalization`) and setting relevant setting relevant Consent Orchestration rules.

    * Ensuring that they ingest only the users who have given consent to perform ad personalization on Google Products.
  </Accordion>

  <Accordion title="How can the customers onboard relevant consent signals for online and offline users?">
    Customers need to develop a consent strategy based on their business needs. They should consult their legal team to determine which consent signals to capture and how, as advised by Google.
  </Accordion>

  <Accordion title="What is the process to capture consent?">
    The process for capturing consent through the Zeotap SDK remains unchanged. Refer to the [documentation](/articles/sdks/web-js/intro) for more details.
  </Accordion>

  <Accordion title="What should the customers do if they are unclear of Google consent update?">
    Customers should consider the following immediate actions:

    * Get in touch with their legal team and Google POC at the earliest.

    * They can temporarily halt refreshes to Google Customer Match Destinations until they get complete clarity on the situation.
  </Accordion>
</AccordionGroup>

## Related Topics

Below are some important topics related to the Google consent update.

<CardGroup>
  <Card title="Customer Match Policy" icon="file-text" horizontal href="https://support.google.com/adspolicy/answer/6299717" />

  <Card title="Consent Mode" icon="shield" horizontal href="https://support.google.com/google-ads/answer/10000067" />

  <Card title="EU User Consent Policy" icon="globe" horizontal href="https://www.google.com/about/company/user-consent-policy/" />

  <Card title="FAQs of EU User Consent Policy" icon="circle-question" horizontal href="https://support.google.com/google-ads/answer/14310715" />
</CardGroup>