> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zeotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

In a nutshell, you first create a source within Zeotap CDP to gather your customer data (like events from your site or app) processed either in batches or real-time. Channel this plethora of data into the Zeotap system in a specific format by mapping your incoming fields to Zeotap Catalogue fields. This forms unified profiles of your customers in the Zeotap system based on the configured [ID Strategy](/articles/unify-customer/id-strategies). You can then make use of another tool of Zeotap CDP called [Segment](/articles/segment-customer/segment), to create cohorts of your customers, known as Audiences/segments. Finally, link these Audiences/segments to outbound platforms such as Facebook, Snapchat, Airship, Batch and so on, to achieve your use case using another Zeotap tool named [Destinations](/articles/integrate-customer/destinations).

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## Use cases

The following are some of the use cases that can be solved using Zeotap CDP:

* **Unified Customer Profiles:** CDP aggregates customer data from various sources to create unified profiles, ensuring a comprehensive understanding of individual customer behaviours and preferences.
* **Personalised Marketing:** CDP enables businesses to deliver personalised marketing messages by analysing customer data, enhancing the effectiveness of campaigns and increasing customer engagement.
* **Real-time Data Access:** CDP provides real-time access to customer data, empowering businesses to respond promptly to customer interactions and deliver timely and relevant communication.
* **Cross-Channel Coordination:** CDP ensures consistent messaging across different channels, maintaining a cohesive brand image and improving the overall customer experience.
* **Optimised Campaigns:** CDP-driven insights refine marketing campaigns, improving targeting accuracy and maximizing Return on Investment (ROI) by tailoring strategies based on customer behaviour.
* **Customer Retention Strategies:** CDP identifies potential churn indicators, allowing businesses to implement proactive customer retention strategies and personalised engagement to retain valuable customers.
* **Compliance with Data Protection Regulations:** CDP centralises customer data management, facilitating compliance with data protection regulations by ensuring secure and organised handling of customer information.
* **Effective Suppression of Existing Customers:** CDP suppresses existing customers from marketing campaigns to prevent repeated targeting, reducing marketing fatigue, and avoiding unnecessary outreach to those already engaged.
* **Optimising Loyalty Programs:** CDP supports loyalty programs by tailoring promotions based on individual customer profiles, increasing customer engagement, and fostering loyalty through targeted incentives.
* **Preventing Customer Fatigue:** CDP analyses customer interaction patterns to detect signs of fatigue, enabling businesses to adjust marketing strategies and content to maintain customer interest and satisfaction.