> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zeotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Audience

> The following are the steps involved in creation of Audiences in Zeotap CDP.

The following are the steps involved in creation of Audiences in Zeotap CDP:

* **Create Audience:** Upon successfully [creating a source and ingesting your data](/articles/integrate-customer/creating-a-source) into the Zeotap system, the next step involves [unifying this data](/articles/unify-customer/unify) by [mapping it to the corresponding fields on the Catalogue](/articles/unify-customer/map-the-catalogue). Subsequently, you can proceed to create a cohort of customers, commonly referred to as [Audience](/articles/segment-customer/audience) as per your use case.

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* **Define Criteria for Your Audience:** Further, define the criteria for the created Audience to qualify customers (unified profiles). You can leverage the available attribute types to define your Audience and create the optimal marketing strategy for them. The attribute types include attributes such as [Events](/articles/segment-customer/apply-attributes-to-your-audience#events), [Profile attributes](/articles/segment-customer/apply-attributes-to-your-audience#profile-attributes), [Calculated attributes](/articles/segment-customer/apply-attributes-to-your-audience#calculated-attributes), [Consent](/articles/segment-customer/apply-attributes-to-your-audience#consent), [Marketing preferences](/articles/segment-customer/apply-attributes-to-your-audience#marketing-preferences) and more. To know more about attributes and how to apply them to your Audience, refer [here](/articles/segment-customer/apply-attributes-to-your-audience).

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  <img src="https://mintcdn.com/zeotap/cTmgcQYl-5jOouxf/articles/get-started-guide/Storage/get-started-guide/create-and-activate-audience/create-and-activate-audience-2024-02-03-1.png?fit=max&auto=format&n=cTmgcQYl-5jOouxf&q=85&s=fb3a85b5598d58c3a82afe220bef155e" alt="" width="3358" height="3100" data-path="articles/get-started-guide/Storage/get-started-guide/create-and-activate-audience/create-and-activate-audience-2024-02-03-1.png" />
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