> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zeotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Frequently Asked Questions

> Common questions from Contributors and Subscribers about Zeotap Collaborate — partnerships, privacy controls, analysis, activation, and data handling.

## For Contributors

<AccordionGroup>
  <Accordion title="Who can I create a partnership with?">
    You can create a partnership with any organisation that is onboarded on Zeotap CDP and has enabled collaboration consent. Only consenting organisations appear in the partner selection dropdown. If you cannot find your intended partner, ask them to contact their Zeotap account team.
  </Accordion>

  <Accordion title="Can I create multiple partnerships with the same partner?">
    Yes. You can create as many partnerships as you need, even with the same subscriber organisation. This is useful if you want to share different attribute sets, or apply different privacy settings, for different use cases.
  </Accordion>

  <Accordion title="What is the minimum aggregate threshold I can set?">
    1,000. This is a fixed lower bound and cannot be reduced. Zeotap enforces this minimum to prevent small cohort sizes from being used to infer individual identities.
  </Accordion>

  <Accordion title="Can I change my configuration after the partnership is Active?">
    Yes. Open the partnership, go to the **Configure** tab, and click **Edit Configuration**. You can add more attributes, adjust the aggregate threshold, and change activation settings at any time. Note that your Subscriber may need to re-run analysis to see results based on the updated configuration. Updated settings will not apply to any audience that was saved before the edit.
  </Accordion>

  <Accordion title="Can I see the results of the analysis?">
    As the Contributor you set up and govern the partnership, but analysis is initiated and viewed by the Subscriber. You have visibility of the activity log (which shows when analysis runs and when configuration is saved) but you do not see the analysis results panel.
  </Accordion>

  <Accordion title="My partner cannot find my organisation in their partner dropdown. What should I do?">
    This means collaboration consent has not been enabled for your organisation. Contact your Zeotap account team and ask them to enable it.
  </Accordion>

  <Accordion title="Can I control which specific channels my Subscriber can activate to?">
    Yes. In Step 2 of the configuration wizard, if you enable activation you can select individual channels. Your Subscriber can only activate to the channels you have explicitly permitted, regardless of what channels are connected in their own Zeotap org.
  </Accordion>
</AccordionGroup>

## For Subscribers

<AccordionGroup>
  <Accordion title="How do I know when a partnership is ready for me to configure?">
    The partnership will appear in your **Collaborate → Partnerships** list with **Pending** status. You will also receive a notification from Zeotap. Click the partnership name and then **Accept Invitation** to proceed. Once the Contributor has submitted their configuration, you can map your join keys.
  </Accordion>

  <Accordion title="What happens if I do not have one of the join key types my partner has set up?">
    Leave it unmapped. The analysis will still run using the join keys you have successfully mapped. An unmapped join key does not cause an error — it is simply excluded from the identity matching step. Your overlap result may be smaller, but it will still be valid.
  </Accordion>

  <Accordion title="Can I see my partner's raw data?">
    No. The clean room architecture ensures you only ever see aggregated counts. You cannot query, download, or export individual-level records from your partner's dataset.
  </Accordion>

  <Accordion title="Why are some rows hidden in my insight dimension results?">
    Your Contributor partner has set an aggregate threshold — a minimum group size for results to be shown. Any cohort with fewer than that many matched users is suppressed. This is a privacy protection and is not a data quality issue. The note in the results panel will confirm when suppression has occurred.
  </Accordion>

  <Accordion title="The Save as Audience button is greyed out. Why?">
    There are two possible reasons:

    1. The overlap for that cohort is below the Contributor's aggregate threshold (minimum 1,000). Audiences cannot be saved from groups smaller than this threshold.
    2. Your Contributor partner has not enabled activation for this partnership. Contact your partner if you believe activation should be permitted.
  </Accordion>

  <Accordion title="Can I run analysis more than once?">
    Yes. You can run analysis as many times as you need. Each run queries the current state of both organisations' data. Running analysis again after you or your partner updates your data will give you fresh results.
  </Accordion>

  <Accordion title="How long does analysis take?">
    Typically a few minutes, depending on data volume. The page refreshes automatically when results are ready.
  </Accordion>

  <Accordion title="What is suppression analysis and when should I use it?">
    Suppression shows the users in your dataset who were not matched by your partner. Use it when you want to target people your partner has not yet reached — for exclusion audiences, new customer acquisition campaigns, or understanding the non-overlapping portion of your audience.
  </Accordion>

  <Accordion title="Can I activate audiences to any channel I want?">
    Only to channels your Contributor partner has explicitly permitted in their activation settings. If a channel is not available in your activation workflow for a particular partnership, your partner has not enabled it. Reach out to them to discuss.
  </Accordion>

  <Accordion title="I accepted the invitation but the partnership is still showing as In Setup. Why?">
    Once you accept, the status correctly moves from Pending to **In Setup**. It stays In Setup until both sides have submitted their configuration. If you have submitted your join key mapping but the partnership is still In Setup, it means your Contributor partner has not yet completed their configuration on their end. Check with them.
  </Accordion>
</AccordionGroup>

## General

<AccordionGroup>
  <Accordion title="Is my data ever shared with my partner?">
    No. Collaborate is built on a clean room architecture where raw data from neither side is shared with the other. The Contributor's data is queried in place within a secure BigQuery environment. The Subscriber never receives individual-level records from the Contributor, and vice versa. Only aggregated counts that meet the minimum threshold are returned as results.
  </Accordion>

  <Accordion title="What happens to my data if I archive a partnership?">
    Archiving a partnership removes it from the active partnerships list and prevents any further analysis. Both organisations receive an email notification when the partnership is archived. It does not delete your underlying data — your data source and attributes remain intact in your Zeotap org. Any audiences already saved from previous analyses are also unaffected.
  </Accordion>

  <Accordion title="Does Collaborate support more than two organisations in a single partnership?">
    Not currently. Each partnership is a one-to-one relationship between a single Contributor and a single Subscriber. If you need to collaborate with multiple partners, create separate partnerships with each.
  </Accordion>

  <Accordion title="Can the Subscriber become a Contributor in a different partnership?">
    Yes. Roles are set per partnership. An organisation can be a Contributor in one partnership and a Subscriber in another simultaneously.
  </Accordion>

  <Accordion title="Who can see the analysis results?">
    Only the Subscriber sees the analysis results panel. The Contributor sets the parameters but does not view results directly. Both sides can see the activity log for the partnership.
  </Accordion>

  <Accordion title="What are the main use cases for Collaborate?">
    Collaborate supports three core use cases:

    * **Overlap** — Understand how your audience overlaps with a partner's. Run an overlap analysis to see the size and composition of your shared audience, broken down by attributes such as gender, age group, or purchase category.
    * **Activate** — Save matched segments as audiences and push them to ad platforms or CRM systems. The Contributor controls which channels are permitted.
    * **Suppress** — Identify customers in your dataset who were *not* reached by your partner. Use the non-overlapping population to build exclusion lists, measure incremental reach, or manage ad frequency across channels.

    These three use cases map to the Overlap, Insight Dimension, and Suppression sections in the Analysis tab.
  </Accordion>

  <Accordion title="I am getting a 'No matching customers found' error after running analysis. What does this mean?">
    This means no identity matches were found between your dataset and your partner's using the mapped join keys. Common causes are: the two organisations are using different identifier types or different hashing algorithms (for example, one side has Email MD5 and the other has Email SHA256), the subscriber has not mapped the correct attributes, or the underlying audiences genuinely do not overlap. Check your join key mapping and confirm the identifier type and hash format with your partner.
  </Accordion>
</AccordionGroup>

## Related guides

<CardGroup cols={2}>
  <Card title="Quick Start" href="/articles/collaborate-customer/quick-start" icon="angles-right" iconType="solid" horizontal={true} />

  <Card title="Contributor Guide" href="/articles/collaborate-customer/contributor-guide" icon="angles-right" iconType="solid" horizontal={true} />

  <Card title="Subscriber Guide" href="/articles/collaborate-customer/subscriber-guide" icon="angles-right" iconType="solid" horizontal={true} />

  <Card title="Key Concepts" href="/articles/collaborate-customer/key-concepts" icon="angles-right" iconType="solid" horizontal={true} />
</CardGroup>